One of my sales training clients in Vancouver feels his Salespeople are not making the necessary commitment to cold calling. I have yet to witness a Sales Team that honestly claimed they exceeded their company’s expectations and were experts at reaching out to start new buying relationships. Stop procrastinating and start making cold calling one of your great strengths with these Five Steps.
No Salesperson or Sales Manager would disagree with me. Cold calling is the toughest, most painful, elusive and necessary action of all Salespeople. We spend more time procrastinating and excusing ourselves from cold calling than actually doing it.
Dave Warawa, owner of PROSALESGUY TRAINING Inc.