Much can be said of the power of Champions with each of your clients. These Champions are not necessarily decision makers or business owners. They are the people that have a relationship with your buyers. They can give you a vote of confidence and support. They can also put you out of favor very fast. Do not underestimate their power and influence.
My sales training travels have me again in the amazing provinces of Alberta and Saskatchewan, specifically in Edmonton and Lloydminster. The economy in Canada’s richest provinces is a machine that moves forward 24 hours a day, not unlike the heavy oilfield and agricultural equipment that comb the landscape creating jobs for any Canadian who heeds the call of opportunity.