S2 20007       S1 20007     change

CHED (News/Talk)12.3               11.9            +0.4
CBX                     9.8                 6.9            +2.8
CKNGFM (Joe FM)   8.7                 9.1            -0.4
CHDIFM                 8.0                 6.8            +1.2
CFBRFM (The Bear) 7.7                 9.3            -1.6
CFMGFM (Soft AC)  7.7                 8.0            -0.3
CHBNFM(Rhythmic)  6.5                 6.8            -0.3
CISNFM (Country)    5.6                 8.9            -3.3
CBXFM                   5.3                 2.8            +2.5
CIRKFM                  4.1                 4.7            -0.6
CHMCFM                3.7                 2.8            +0.9
CFCW (Country)      3.1                 6.7            -3.6  
CHQT (Oldies)         2.1                3.6            -1.5
CKRAFM(Country)    2.0                2.8             -0.8  
CFRN (All Sports)     1.2                0.9             +0.3
CHFA                      0.1                0.2             -0.1
CFCWFM                 0.0                0.1             -0.1

NewCap has really hit bottom -- three stations, all doing poorly.  One has to wonder what changes might be coming before the fall book period begins.

Another query.  Why has the country format, which was dominant for so many years, fallen off.  Three country stations serve the city, and they all are doing poorly.  The once-mighty CISN is treading water; CFCW is just a fraction of its apex during the Wes Montgomery era; and CKRA may as well throw in the towel with the country format -- a format change would produce more than a 2.0 share.  I'm sure interesting times are ahead for Edmonton radio.

CKRA can't afford to go through another format flip. They've done that so many time now they've lost credibility with pretty much everyone. They're pretty much stuck with what they have if they want to regain any sort of market share.
Country's not dead in Alberta, it's just got more signals competing for the same slice of pie. It's just starting to level out.

The problem with country radio in Alberta is that it is stale.  The radio stations need to shake things up with re-imaging.  
Country Radio is also dying in rural Alberta.  Just look at how many stations have flipped from Country to another format.

CKRA can afford a format flip, but they will have to make it a good one.  Maybe all news???
There will be big changes to CFCW.  Even the rural audience is starting to flip to other stations.  

My hat's off to CBC Radio.  What a great book for them.  

:)

I ended up checking out the numbers by demograghic on a sales website (post since pulled) and those told a considerably different story than the 12+ numbers (as I'm sure everyone else in the know knows already)...

Spin or not, radio friendly market or not, those demo numbers are gonna make local sales... well, if the sales teams use them right (and they probobly will).

;)

Quoted from jus me aka ButtonPusher (Guest)

I ended up checking out the numbers by demograghic on a sales website (post since pulled) and those told a considerably different story than the 12+ numbers (as I'm sure everyone else in the know knows already)...

Spin or not, radio friendly market or not, those demo numbers are gonna make local sales... well, if the sales teams use them right (and they probobly will).

;)

Give one demographic example please.  15-25 females listening to CHED?  Expect Telus to give more ad $$$ to CHED (local sales) for that?....

Quoted from Raydiyoboy (Guest)

Give one demographic example please.  15-25 females listening to CHED?  Expect Telus to give more ad $$$ to CHED (local sales) for that?....

I said the numbers showed a different story than the 12+ (shown above) and the link has been pulled so I can't give you exacts... but it seems to me that stations other than CHED and CBC were the stations in the top 3 of almost every category within the 18-45 age range.

If your station has a copy of the book, I'm sure all you have to do is ask and you can see the numbers for yourself instead of searching the internet for them.

It is pretty dramatic to see the Country number dive as much as they have in Edmonton.  Some of that has to come down to the "country cycle" which is down right now.  If you work in country radio, you know how important it is for Nashville to churn out some quality.  Carrie Underwood can't do it all by herself, and without new Shania, it's tough to fill that 35% with"Who's Bed Have Your Boots Been under".  

Meanwhile, CHR is on a major upswing and all across the country the Hits are Hot again thanks to what's coming out of LA and New York.