Not likely...much different situation....Clear Winnipeg's #1 F25-54 and all signs point to top 4 A 25-54 in the very near future. Things there have seemed to turn around in the past couple of years for Rogers Winnipeg. Not bad considering there's very little marketing for Clear - too bad 'cuz in my opinion, they've got a pretty good mix of music and one of the best on air talent lineups in the market. Q switching to Curve should move a bunch of females over to Clear in the next couple of books too.
"Besides, the folks at Astral are already loading up the Armoured car to buy that station, and it hasn't even signed on yet! So, one way or another...the folks who are hired for that station are doomed."
you either have the same source or word has really hit the streets! That license been "bought" with the high Cancon and Canadian Talent requirements just to flip. Smart move for the owner.... pick a crappy format to win the license.. that way they can make sure it fails in the first year or two before they have to dust off their "quadraphonic" music library comprised of 8 tracks and reeltoreels.
once it fails, they bs the CRTC into letting them sell out to Astral. at least it'l provide some jobs.
funny thing is does the CRTC really think an independent triple AAA will survive?
The AAA won't survive at all. After 3 years it will bounce to mainstream/rock n roll format going head to head with the Fox. CFOX has never really had any competition to worry about over the years. I say in years to come Vancouver will rock with album cuts with Sam Feldman top music mogul and manager to the stars. I see 104.9 moving up the ratings ranks but will the station have any personality? The music is refreshing for Vancouver. Will Rogers this time take it to the next level?
Besides, the folks at Astral are already loading up the Armoured car to buy that station, and it hasn't even signed on yet! So, one way or another...the folks who are hired for that station are doomed.
that might be a little heavy. I don't think you are any more doomed at the Shore then any other station.
You *could* maybe do mornings for Rogers? is that a safer blue chip broadcasting bet than taking on a challenge at Shore?
Will Shore get sold to Astral, will they flip? maybe, taking on CFOX would be harder than trying a sophisticated triple AAA IMHO, fighting for Jeff O'Neil Show's minor share of the unemployed and stoned would be a harder way to make a living.
Not that I don't think there are some opportunites to out Active rock the CFOX, I would think it more prudent to force CFOX into that box of Active Rock, by doing Modern or Triple A (if you even want to progrma *another* rock station in Vancouver).
Mark Ramsay gave a talk on broadcasting to NPR Producers... but man, he had some good ideas.
he says the biggest hole in most markets is smart entertainment... talking all quadrants and what-not (I think it was the 10 minute markish of the talk). Dumb entertainment and information is easy... but crowded in commercial radio.
he says the biggest hole in most markets is smart entertainment...
Agreed and agreed. I love this kind of thinking. Smart doesn't have to be dry, political disection and interviews with poets. John Stewart, Colbert and, to some extent, Strombo have proven this in television. So, where do you go to find smart and entertaining talent for radio?
Agreed and agreed. I love this kind of thinking. Smart doesn't have to be dry, political disection and interviews with poets. John Stewart, Colbert and, to some extent, Strombo have proven this in television. So, where do you go to find smart and entertaining talent for radio?
I wish I agreed with you. No, wait - I do agree with you.
But Jon Stewart, Stephen Colbert ... These are not the household names in North America that less-funny, less-inventive people like Jay Leno are. Granted, Ol' Jay has been around longer, but as much as you (and I) and our peer group are watching 30 Rock, there are millions more watching Two And A Half Men.
Heck, Arrested Development was cancelled. So was Family Guy, before the execs at Fox came to their senses. Even the good shows are popular because of their broad and more obvious humour. The subtle stuff goes right over the heads of most.
I know that sounds elitist. But I'm shocked by what people will laugh at. Disappointed too.
I butt heads with my jocks regularly about this : will people listen to (or watch) programming they understand only half of? Or are we better off securing the lowest common denominator with the easiest gags?
butt heads with my jocks regularly about this : will people listen to (or watch) programming they understand only half of? Or are we better off securing the lowest common denominator with the easiest gags?
The point is that if everyone else is doing that, the opportunity is there for an exception. It's why NPR has been doing so well over the last few years.
The point is that if everyone else is doing that, the opportunity is there for an exception. It's why NPR has been doing so well over the last few years.
and why CBC is seeing gains recently as well. Mark's talk was pretty good, it takes about an hour to get through but if any of this thread sounds interesting or perhaps you have the task of trying program in a saturated makret and need some ideas and philosophy create your niche, I'd recommend listening to it.
Aaron is right. Corus staked out the LCD rock long ago with Rock 101 and CFOX. Nothing wrong with that. I sometimes get a hankering to hear strippers on the radio give their views on life & lottery and jamming out some Rev Theory just like any guy (on the flip, CFOX is also home to Neil Morrison, Strombo and Alan Cross). But if I had to launch a new station I'd be jumping into a crowded ring with some heavy weights.
I wonder how much research money was spent to come to that conclusion. If that's the case, Bro Jake is in BIG trouble. (Or at least, the people that write his prep).
On second thought, the people who listen to his show won't understand "Smart Entertainment".
Personally from my own opinion and other people that I talk to, it wouldn't be that hard taking away CFOX's rock "hold" on Vancouver. From the on air "We are bad boys" style to the music choice to the stupidity of the Jeff O'Neil Show, I don't think it would be that hard competing and winning against the Fox. It might be due to the fact that I'm not a unemployed stoner, so thus I'm not in their demo.
I wonder how much research money was spent to come to that conclusion. If that's the case, Bro Jake is in BIG trouble. (Or at least, the people that write his prep).
On second thought, the people who listen to his show won't understand "Smart Entertainment".
There is a place for Bro Jake on the radio. What I think Mark was trying to say is that the "Dumb" entertainment quandrant is filled with broadcasters. "Dumb" information (in the US) is saturated, NPR already has "smart" information locked down... but in "smart" entertainment there is weakness or hole in many markets.
So how long does it take to voicetrack a 9-hour show? Because that's what Bob Magee must be doing; he still has his 2 to 7 PM slot at CHFI which I would gather he is doing live.
I find it odd scheduling to have a shift from 8 to 5, starting in the middle of AMD and finishing in the middle of PMD.