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Winnipeg S2 08 Ratings
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voice over
July 14, 2008, 4:51pm Report to Moderator

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Station                                          S2                               S1

CJOB                                             15.6                            16.3
CKMM                                              9.7                            11.3
CJKR                                               9.5                               7.7
CFWM                                             8.8                               7.6
CFQX                                              8.7                                9.6
CBW                                               8.6                                8.1
CITI                                                7.5                                7.6
CKY                                                7.3                                7.5
CHIQ                                              3.5                                4.4
CBW FM                                          2.8                                8.1
CFRW                                             2.2                                2.6
CJGV                                              1.6                                1.8
CHNK                                              0.9                                1.1
CKSB                                               0.2                                0.2

.
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Poppa
July 14, 2008, 7:19pm Report to Moderator
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VERY interesting!!  

So both Hank AND QX see drops, though QX's drop is slightly more significant.  The Fall book will be the most telling, as that will have given Abbey White a chance to REALLY make his mark on the City.  The question is, what kind of impact has to be made in THAT book, in order for NewCap to maintain the current state of affairs???

Is CJKR Power 97??  I can never remember...regardless, that is a nice jump!!  

Glad to see CJOB still at the top of the heap.  I have always enjoyed the way they do things there.  One of the best sports departments in Canada, IMO.  Bob Irving does a magnificent job.
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Drummer
July 14, 2008, 8:34pm Report to Moderator

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Location: Edmonton,Alberta
Yup CJKR Is Power 97


This is only a test. If this were real life,you would have given better instructions.
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canadianradiotype
July 14, 2008, 10:28pm Report to Moderator
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I think the other interesting story here is Q-94 - with what could very well be the lowest book they've had in well over 10 - 15 years, WOW.  Eventually you reach a point where you can no longer skew numbers and simply need to address the situation: for anyone that knows the station, where do you start???
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edmontonradiodude
July 15, 2008, 2:52am Report to Moderator
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Quoted from canadianradiotype
I think the other interesting story here is Q-94 - with what could very well be the lowest book they've had in well over 10 - 15 years, WOW.  Eventually you reach a point where you can no longer skew numbers and simply need to address the situation: for anyone that knows the station, where do you start???


Very interesting indeed...I remember the days in Winnipeg when Hot 103 (CKMM) was getting spanked on a regular basis by the folks over at Q94.  Good to see a little payback for the "little station that could"

That being said, where DO you start with Q94?  They made an attempt at re-branding the station a couple of years ago but they didn't really change the music.  Then they shuffled off the "lifers" to Bob FM in an attempt to try to make the station a little more "hip for the kids"...problem might be that Q94 is still viewed as "mom & dad's station".  Hot's got Ace Burpee & Chrissy Troy (not a bad show...a little over-rated maybe, but the numbers tell the tale right?) and they're out there ALL THE TIME (they're friggin' rock-stars in Winnipeg) with the TV ads & the billboards & the busses.

Who does Q94 have?  Ummmm...I have no idea.

Solution to the problem?  Perhaps it's time to blow it up and try something different...Modern Rock perhaps?  Go head-long after Power 97?  That's a station could be taken down - with the right attack strategy.

Or I could just be talking out of my ass here   Ha ha!

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WPGGUY
July 15, 2008, 12:07pm Report to Moderator
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Quoted Text
I think the other interesting story here is Q-94 - with what could very well be the lowest book they've had in well over 10 - 15 years, WOW.  Eventually you reach a point where you can no longer skew numbers and simply need to address the situation: for anyone that knows the station, where do you start???




Interesting... no kidding, consider that not that long ago they had a 21+ share of Winnipeg, but that was when Mark Mahue was the PD, they have gone through a few PD's since then, Al Tricky, Howard Kroeger, and now Andrew Long.  When they had a 21 share they had "4 hour" live air shifts except for a 6 hour live local overnight show.  I really believe that VTing and longer limited local air shifts has contributed to Q94's rapid decline and all of Winnipeg radio's decline, no one even comes close to Q's former numbers.  Yes there are more stations in the market now, but you would have to double any of the FM station numbers to come close.

As for Hank-FM, the music is not bad, but their jocks are very weak and they do not fit the country format.  It is painfully obvious that they do not know the music or even like it... If they want to have an impact, fix find a new morning show and build from there....

Keep in mind that the stations themselves, do not care about the A12+ numbers above, When you start breaking down the Age demo's,  Male and Female things look very different and remember all the GM's care about is how much profit they can make by selling advertising and reducing overhead costs.....
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Hamradioguy
July 15, 2008, 1:15pm Report to Moderator
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I'm rather surprised that CJGV "Groove FM" didn't show an increase, as I'm a big supporter of the work that Russ Tyson has done with the Smooth Jazz format mixed with softer hits and soul love songs going back to him programming CHNR-FM "The Breeze" of about 3 years ago.

Bearing in mind the heavy CRTC requirement to play a huge quantity of category 3 music as a Condition Of Licence, I think he's done very well.

Give a listen to their live feed.  http://www.groovefm.ca

Regards to all,
Hammy
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Poppa
July 15, 2008, 5:02pm Report to Moderator
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Quoted from WPGGUY
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Interesting... no kidding, consider that not that long ago they had a 21+ share of Winnipeg, but that was when Mark Mahue was the PD, they have gone through a few PD's since then, Al Tricky, Howard Kroeger, and now Andrew Long.  When they had a 21 share they had "4 hour" live air shifts except for a 6 hour live local overnight show.  I really believe that VTing and longer limited local air shifts has contributed to Q94's rapid decline and all of Winnipeg radio's decline, no one even comes close to Q's former numbers.  Yes there are more stations in the market now, but you would have to double any of the FM station numbers to come close.

I haven't listened to Q's Morning Show in a really long time, so I'm not sure what these new folks are like.  Beau/Tom/Generic Female Co-Host were good, but they were definitely getting long in the tooth, and when Bell took over from Chum and decided that they needed to get younger and go after the female demo (hence the shift in logo, the emphasis on pink everything) they had to get someone younger.  Obviously the current MS isn't getting it done, because all you hear about is Ace and Chrissy.  I agree with you whole-heartedly that Ace is probably a bit overrated, but the numbers don't lie.  And talking to some members of their target demo, they can't get enough of the guy.  As a jock, I'm a bit envious because he's creative as all hell and does come up with some great ideas for on-air.  In fact, that's how he got the gig...he was as creative as anyone in that prime evening slot on Power 97, and it earned him a shot at becoming a true star in Winnipeg radio, which he jumped on and absolutely knocked out of the park.  He is the biggest "Star" that Winnipeg radio has seen since probably Don Percy.  Even Dave Wheeler, who is good, doesn't have the same level of celebrity that Burpee has, and I tip my hat to Ace because he's a local kid from Cook's Creek, MB to top it all off.  Can Q take them down?  Do they flip to another format?? Tough to say, but it seems to me that there's too much AC radio in Winnipeg and they're splitting the numbers, it seems.  Power COULD be taken down, but you would really have to find the right jocks...the right morning show would be crucial.  

Quoted Text
As for Hank-FM, the music is not bad, but their jocks are very weak and they do not fit the country format.  It is painfully obvious that they do not know the music or even like it... If they want to have an impact, fix find a new morning show and build from there....

I really like Troy, but I have to agree.  I'm almost wondering if NewCap has limited the budget there, and they can't afford to bring in really talented jocks, because Troy doesn't really fit a Country format, and the co-host is fresh from broadcast school, if memory serves.  Maryk is another guy who's spent most of his time in CHR, and I don't know if they have a Drive guy.  It WAS Loewen, but I don't think he's there anymore.  Not sure what happened there.  I know they have Abbey White, a legend within the CCMA, as their PD, so that's gotta help, but if the guy doesn't have much money, then he definitely won't be able to get the right jocks, and without the right jocks, you just aren't going to be able to take down stable vets like Abel, Black and Kozak who provide that F25-49 demo (Country radio's heart and soul) with the comfort and familiarity they crave.  Winnipeg's country radio needs some new blood, but they've gotta be jocks who know the format inside and out and legitimately want to be there.[/quote]

Quoted Text
Keep in mind that the stations themselves, do not care about the A12+ numbers above, When you start breaking down the Age demo's,  Male and Female things look very different and remember all the GM's care about is how much profit they can make by selling advertising and reducing overhead costs.....


It's all about the ad sales, so it's all about the 25-49 M+F with the disposable income.   Much agreed on Voicetracking being the death of many Winnipeg radio stations.  The more live you are, the better your numbers.  Call me a died-in-the-wool jock, but I'll believe that till the day I die.
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WPGGUY
July 15, 2008, 10:09pm Report to Moderator
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Quoted Text
When Bell took over from Chum and decided that they needed to get younger and go after the female demo (hence the shift in logo, the emphasis on pink everything) they had to get someone younger.



Just a quick correction, CTV (Bell) had no input on the logo or change that was made.  That was all done and ready to go before anyone in CHUM knew about the purchase by CTV.  It was started by Howard Kroeger and refined and implemented by Andrew "Science" Long.


Quoted Text
haven't listened to Q's Morning Show in a really long time, so I'm not sure what these new folks are like.



The morning show with Cory Kimm (Former CHUM-FM Toronto Jock) and the traffic lady Fiona is OK, just not great... They do a competent job, but there is nothing there that any other competent jock could'nt do just as well.  Morning shows have to have that something special, i.e. Ace Burpe, Brother Jake, Larry and Willie.  The real problem with Q is they have no announcers... They have the mornings and one other girl Andrea fresh out of broadcast school.  They need announcers, personalities that can build an audience... until they do that, they deserve to be in the ratings basement, there is nothing there to listen too ...


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He is the biggest "Star" that Winnipeg radio has seen since probably Don Percy.



Don Still is !  In case you did not know, he is doing mornings on CFRW.  Don is one incredible person and he has been doing mornings now for over 50 years.  That�s longer than most working announcers have been alive!  Even today, when Don Percy walks into a room everything stops and Don becomes the focus of everyone there.   If you would like to learn how to be a great announcer, spend a couple of Days listening to Don, every time I do, I learn something.  While I am on this topic, take a listen to Boyd Kozak on QX104 too.... same thing.


Quoted Text
I really like Troy, but I have to agree.  I'm almost wondering if NewCap has limited the budget there, and they can't afford to bring in really talented jocks, because Troy doesn't really fit a Country format



As for Troy on Hank-FM.. I like Troy too, a little too much star wars for me, but he is a nice guy, he is just on the wrong station and the wrong shift.  Not his fault, Randy (Hank GM) made him an offer he obviously found hard to refuse... Troy should be doing the drive or evening shift on HOT103, he would do very well there....  Hey ACE..  hint... hint....  If I was Randy, I would throw as much money as it would take to get Boyd Kozak to come and do the Hank Morning show.  If they did that, then they would see money flowing in the front door and yes a major improvement in the ratings too....


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Donovan
July 16, 2008, 4:59am Report to Moderator
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Quoted from WPGGUY
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Don Still is !  In case you did not know, he is doing mornings on CFRW.  Don is one incredible person and he has been doing mornings now for over 50 years.  That�s longer than most working announcers have been alive!  Even today, when Don Percy walks into a room everything stops and Don becomes the focus of everyone there.   If you would like to learn how to be a great announcer, spend a couple of Days listening to Don, every time I do, I learn something.  While I am on this topic, take a listen to Boyd Kozak on QX104 too.... same thing.




Agreed! Don is one-of-a-kind, and the reason I've loved radio all my life. The man is a genius at what he does, and his understanding of the biz is second-to-none. He's quite possibly the only person in Canadian radio who's been able to successfully combine personality with salesmanship on a daily basis. CFRW is by no means a ratings leader, but Don's "info-chats" with local businesses every morning have made the station a top biller.

In the coming weeks, PSR will be presenting some vintage Percy audio, including a 1992 show from the old 103 U-FM, where don was partnered with Maureen Murphy.
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Poppa
July 16, 2008, 4:38pm Report to Moderator
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Interesting.  I think I'm too young to really remember Don that well, but I've heard all the stories from his "rock jock" days of the 70s/80s.  I'm not entirely sure that he's what I'd call a "rock star" in Winnipeg anymore, because he's a dog that's seen his day.  Burpee, Wheeler, and to a lesser degree, Hal Anderson, are the real "big names" of Winnipeg radio NOW.  I did know that Don was at CFRW...it's an oldies format, right?  The stuff that was "Rock" when he was in his glory days.

Re: Boyd Kozak. He's a guy that I loved when I was a kid, but he's a news guy...not a jock.  Has he ever been a jock at any earlier point in his career??  My biggest problem with Winnipeg radio has always been the "recycling" that goes on with jocks.  There's so many people that have floated from station to station and they almost never bring in new blood.  It doesn't have to be fresh people out of broadcast school, but there are a LOT of talented jocks out there who could do this, and who would want to be in Winnipeg, I'm sure.  In fact, I would bet there are Manitoba-bred jocks working elsewhere in Canada who could be persuaded to "come home" to the low cost of living.

Should be interesting to hear some of that old-school Percy stuff.  I know my parents have told me stories from the old days which make him sound like Winnipeg's own version of Howard Stern.
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WPGGUY
July 16, 2008, 7:19pm Report to Moderator
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Re: Boyd Kozak. He's a guy that I loved when I was a kid, but he's a news guy...not a jock.  Has he ever been a jock at any earlier point in his career??  



Now that is kind of funny, Boyd spent many years as a jock and even though he is reading news on QX104 right now, I will always think of him as a jock.  I remember him still on CKRC in 1990.  He still does sales remote broadcasts almost every weekend, take a listen to those.

Boyd worked at CKRC doing mid-days and mornings when Bob Washington was away and he did that for many more years than he has worked at QX104.  In fact I believe I may still have a picture of him interviewing the beatles on the tarmac at the Winnipeg Airport back in the late 60's.  The Beatles plane had stopped at Winnipeg for refueling.  Boyd was also one of the "Jocks" who helped "The Guess Who" get their start, and I think he maybe even helped either arrange or record some of their first records, back when they were know as Chad Allen and the expressions...  I am sure there are others here who will remember Boyd as a Jock.

As for recycled Winnipeg Announcers, that is not just a Winnipeg thing... Vancouver, Edmonton, Calgary, Toronto.. it is the same there too...  It seems to be real hard to break into a major market, easy to do in med to small markets....

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Poppa
July 16, 2008, 9:48pm Report to Moderator
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That's very interesting stuff.  Wow, there must be some really old stories from the original days of Winnipeg radio.  It would seem that I am a "pup" compared to some of you old dogs out there (I say it with much love and respect!!) and do vaguely recall some of these names/places.  I was a rabid CKRC listener until QX104 popped on the scene, but don't remember the jocks in particular.  I know that Doug Anderson was a part of it, right?  I have listened to "Kozie"s remotes from Winners several, several times and he has that "Kindly old uncle/grandfather" vibe that he gives off.  Not a whole lot of energy there, but I suppose for the coveted F35-59 market (which, again, I mentioned earlier is very important) he provides a sense of stability and comfort because people recognize his voice.

Again, some very interesting stuff there.
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canadianradiotype
July 17, 2008, 6:07pm Report to Moderator
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As for Troy on Hank-FM.. I like Troy too, a little too much star wars for me, but he is a nice guy, he is just on the wrong station and the wrong shift


In tune with the rest of the discussion, I find it FASCINATING that anyone would know that about somebody!
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Poppa
July 17, 2008, 7:18pm Report to Moderator
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I think it's very easy to tell that about someone.  I know there are PDs out there that truly believe a good jock can work any shift, in any format, but I will never ever believe that.  I don't think a REALLY good Country jock can do CHR, and vice versa.  To me, as a fan of country music and country radio, I can tell IMMEDIATELY when a CHR jock is trying to do Country radio because they have NO clue what they're talking about when it comes to the artists.  I listened to about a half dozen breaks of Bill Courage on QX104 and knew immediately that he'd never done Country before, and was embarrassed for QX, because it was painful to listen to him talk about the format.

But, again, back to the original point...I have no doubts that Troy's a great guy, just not sure he's meant to do the Country format.
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canadianradiotype
July 17, 2008, 7:32pm Report to Moderator
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Wait, thats actually my mistake on the quote:  I meant it more so in reference to the Star Wars comment LOL
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Poppa
July 17, 2008, 8:09pm Report to Moderator
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ha ha!  I'm going to assume that the original poster was making some sort of nerd comment, painting all nerds with the Star Wars brush.  Too funny...
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prairieradio07
July 17, 2008, 10:39pm Report to Moderator
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What happened to Q94's Natalee Taylor?  Did she land at another station?
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WPGGUY
July 18, 2008, 11:49am Report to Moderator
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Quoted from canadianradiotype
Wait, thats actually my mistake on the quote:  I meant it more so in reference to the Star Wars comment LOL



If you have ever spent anytime with Troy or been at his home or office, you would know what I meant by the "Star Wars" comment !!!  it has nothing to do with nerds.....

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WPGGUY
July 18, 2008, 11:57am Report to Moderator
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Quoted from prairieradio07
What happened to Q94's Natalee Taylor?  Did she land at another station?


I heard that she moved to Kelowna.  Not 100% sure thats were she ended up but if she is there it won't be long before she finds a new gig....
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