The latest numbers from BBM Nielsen Media Research confirm that, when it comes to getting their daily news, Canadians turn to Lloyd Robertson and Canada's most experienced news team, CTV has announced. Throughout the 2007-2008 season, CTV's flagship newscast CTV National News with Lloyd Robertson has outperformed both Global National and the CBC's The National.
This season, CTV National News with Lloyd Robertson has attracted 14% more viewers than Global National (Monday to Sunday) and ranks first in the key advertising demographics of Adults 18-49 and Adults 25-54.
The CTV National News Advantage
Mon – Fri Viewers CTV National News with Lloyd Robertson 891,000 Global National 873,000 CBC The National 666,000
Mon – Sun CTV National News with Lloyd Robertson/Sandie Rinaldo 854,000 Global National 751,000 CBC The National/Sunday Night 661,000
*Source: BBM Nielsen Media Research August 27, 2007 to June 13, 2008
About CTV CTV, Canada's largest private broadcaster, offers a wide range of quality news, sports, information, and entertainment programming. It has the number-one national newscast, CTV National News With Lloyd Robertson, and is the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV Inc. also owns radio stations across the country, and leading national specialty channels. Other CTVglobemedia investments include an interest in Maple Leaf Sports and Entertainment, and in Dome Productions, a North American leader in the provision of mobile high definition production facilities. More information about CTV may be found on the company website athttp://www.ctv.ca.
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