Corus and Heavy Corporation
Launch Husky Media Canada


Corus Entertainment and The Heavy Corporation today announced the launch of Husky Media Canada, a premium video ad network created for video content across the web. Corus has signed on as Husky Media Canada's anchor partner, deploying and promoting original, award-winning Heavy programming across its radio sites in a customized channel, through its male-oriented radio stations including 102.1 the Edge in Toronto, CFOX in Vancouver, Power 97 in Winnipeg and Q107 in both Toronto and Calgary, to name a few.

The Husky Media video monetization platform wraps any video player (YouTube, Revver, Google and more) with a "Video-Skin," a premium, high CPM ad unit, designed for brand advertisers. For advertisers, Husky Media is building unprecedented reach around video—in all video formats. Husky also gives advertisers access to specific psychographics and includes vertical networks such as music, entertainment and action sports.

"Heavy has seen such incredible success over the years with our proprietary Husky video monetization platform that publishers and broadcasters see the benefit of dramatically increasing their video streams whilst delivering premium branding opportunities for advertisers" said David U.K., Managing Director of Heavy Canada. "It's with great pleasure that we bring our award-winning, irreverent programming to Corus Entertainment, one of the top Canadian media companies, marking the perfect occasion to launch Husky Media Canada."

"Corus' partnership with Husky Media Canada strengthens our distinctive position as the leader in online music and entertainment content on Canadian radio," said David Huszar, General Manager, Splice Interactive Media, Corus Entertainment. "We're committed to creating leading edge interactive experiences for increased listener engagement and are confident Heavy's fresh programming will resonate extremely well with our male-oriented radio stations."

The Heavy Corporation is focused on making video valuable. The company owns and operates Heavy.com, one of the Web's leading destinations for men 18-34, and the Heavy Men's Network, reaching over 17MM men ages 18-34 through music, urban lifestyle, gaming and comedy. The company recently launched Husky Media, the premier video monetization platform, which powers the Heavy Men's Network, and is a platform for all video publishers to monetize their video assets at premium advertising rates.

Heavy's original programming is available in Canada on Virgin Mobile Canada, TiVo, Sony PSP and Apple iPod. Heavy launched several Television Shows in Canada on Alliance Atlantis' IFC, Showcase Action and Diva Channels. Advertisers on the broadband network include Molson Canadian and Coors Light, Proctor and Gamble, Unilever, Virgin Mobile, Honda, Warner Bros. Canada, Labatt, Fanta, Nissan, Maple Pictures, TELUS, Paramount, Diesel, Axe, Sony and Nike.[/size]

http://www.broadcastermagazine.com/issues/ISArticle.asp?id=85332&issue=06062008

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