Not unlike buying the rights to the Seinfeld theme and playing it on the Rosanne show, just doesn't work IMO. I think CTV (TSN,RDS) have done more harm to their brand by this than good, especially with all their self serving back patting, it was getting embarrassing yesterday morning on the Canada AM show....kind of like putting Brad Pitts shirt on Dave Pratt,  a man wearing the same shirt, but he sure ain't sleeping with Ms Jolie.

Quoted from pave

"Yakety Sax" is good. However, the CBC might also do well with "Charlie Brown". ("Why's everybody always pickin' on me?")

When I read "Charlie Brown", I was thinking the cartoon theme...until I read further.  

Too bad NBC/Versus didn't buy the rights to the song.  Wouldn't that have been a hoot!

Quoted from tvsound

I'm sorry, but I don't associate the song with the CBC. To me it's purely a hockey anthem, and I'm happy that it's still going to continue to be on a Canadian hockey program.  

But the rights wouldn't have been that much had it not been for the longevity of the song on the CBC and the program HNIC.  I'm sorry but it's a brand and unless TSN/CTV has the entire package the song won't fit.  It's a novelty and publicity for them and that's it.  If they really want to shake things up, they should offer to sell it back to the CBC and they'll come out like heroes.  Watch for it.  

Quoted from TommyD

But the rights wouldn't have been that much had it not been for the longevity of the song on the CBC and the program HNIC.  I'm sorry but it's a brand and unless TSN/CTV has the entire package the song won't fit.  It's a novelty and publicity for them and that's it.  If they really want to shake things up, they should offer to sell it back to the CBC and they'll come out like heroes.  Watch for it.  

Now THAT is about the most brilliant thing I've heard yet!!  EVERYBODY WINS!!

Quoted from TommyD

If they really want to shake things up, they should offer to sell it back to the CBC and they'll come out like heroes.  Watch for it.  

sell it?  they should give it as a gift to the people of Canada.

Press release.

"To the People of Canada.  Sorry about E-Talk Daily.  No hard feelings, CTV."

Colbert REPORT Anthem goes to America http://www.youtube.com/watch?v=TD-W5EIX0BM

Hockey Night In Canada Theme Song - Piano http://www.youtube.com/watch?v=4eCnLsl32UM
Hockey Night in Canada - Kanata Symphony http://www.youtube.com/watch?v=N1phmG26brU
http://www.youtube.com/watch?v=VWR1_VAgHCQ

I'll own up to copy/pasting this from another website, but I think the idea is brilliant!

"I HAVE AN IDEA! At most hockey games, fans have different chants and songs. If the CBC is so brain-dead as to let the theme song go, we should all go to the games and--instead of chanting the "old stuff"--what would happen if 20,000 or so people started singing the HNIC theme song from the stands."

Now if I could only AFFORD to go to a game!  

The headline of this forum makes me laugh.  "CTV/TSN Steals Hockey night in Canada theme." Why is CTV made to look like the bad guy (steals.) They paid hefty for the theme.
It was CBC that was asleep at the wheel.

Serves em right.  CBC should buy user rights to Stompin' Tom's "Good 'ol Hockey Game" to set it to orchestra ..... Hurry Up!  Get it while it's HOT!

Apparently Tom's son, who manages him, said that they were going to work with the CBC to do just that.  Something tells me they'll be much better off trying to come up with something new...

That song belongs to hockey - and CTV is taking over hockey - so I'm glad they're getting the song.  It will be GREAT hearing it as Team Canada goes for gold in the Olympics!  

The cynical part of me says CBC was playing us the way they did a few years ago with the Ron McLean contract.  Only this time, it blew up in their taxpayer financed faces.  

I wonder if CTV has the bucks to steal Cherry and McLean, too.