Note to aspiring small market jocks.  Reading posts like this will make you go blind.  NOW OPEN THE DOOR!!!

Quoted from MAILMAN

Note to aspiring small market jocks.  Reading posts like this will make you go blind.  NOW OPEN THE DOOR!!!

Small market, medium market... hell even major market jocks... THIS is what you have to understand!!

Vancouver is a $120 Million radio market. That means every share point is worth approx. $1.2 Million in revenue. What does that mean to a jock? Here's a couple examples:

Fred and Kathy, reports were around 500K per year to bring them back. Sound absourd? Well if their show could have taken Clear up 2 share points overall that represents 2.4 million additional revenue to the company, or almost 500% return on their investment. Whether he did his show from home or Hawaii, as long as he brought the numbers - what did Rogers care?

Now the Kid Carson example... IF Kid leaves the Beat and takes his show with him, does the Beat's overall share drop? Let's say over a year people start to explore other alternatives and they listen less, taking Beat from a 9 to a 7... that's a 2.4 million drop in revenue. So now paying him 7 figures to stay maybe isn't that unrealistic when you consider how much money they could potentially lose by him leaving.  

Not saying for sure that's his deal but it's not totally out of the question.

Well TV Times, hate to burst your bubble, but I know of a morning jock in Toronto, with very high numbers, who just turned down a seven figure amount.  
As "karma kazi" wrote, do the math.  If the company wants to keep those high numbers, a seven figure amount is just a small amount in the overall sales figures.

It was reported in the media and apparently confirmed that Terri Dimonte was offered I believe it was 400k a year in Calgary...a market half the size of Vancouver, 7 figures is entirely possible.

I guess this is why Kid has his own butler? If CTV is really paying that much money...they are either really smart or extremely stupid. Either way Kid wins.

"Say Kid - Can I work for you?"

exactly.  Kid knows what his value is.  Whatever CTV pays him, is a fraction of what he generates for the company.  Maybe the Beat morning show bills 8 million a year?  so then 1 million dollar pay day would be in order.

A jock in Toronto turned down 7 figures. Sure he did? Unless I actually see the figures on the check or contract I agree with TV Times. 7 figures is a little much. Just because a show bills big bucks doesn't mean they're going to start throwing a big chunk at the host. He'll do well, but 7 figures? Give your heads a shake. Frosty Forst had big numbers and CKNW billed big amounts during his heyday, but he wasn't yanking in 7 figures.

Quoted from Flamethrower

exactly.  Kid knows what his value is.  Whatever CTV pays him, is a fraction of what he generates for the company.

Also, look at the flipside. The Toronto station that wanted him was a direct competitior to CHUM-FM. Any extra ratings (revenues) that station would have had with him would have come at CTV's expense.

Isn't it really all about the music these days? From what I'm seeing, no matter how huge the jock is, you play one or two pieces of shit and you get tuned out fast. Bye bye big book, bye bye big salaried on-air person.