Black Gold Broadcasting
hopes to bring radio station to Leduc



Christopher Hein
email: sports@leducrep.com
leducrep.com
Friday April 18, 2008


Gathering and distributing information dates back to the dawn of man.
People in their respective corners of the world have always had a voice, and they wanted it to be heard.

As of January 2009 Leduc’s voice might get a little louder.
That’s if the Canadian Radio-television and Telecommunications Commission approves a new FM radio station in Leduc titled 102.3 The One-FM.

“We don’t have a local voice in Leduc. We need a daily source of news, sports, weather, and community events,” said Mark Tamagi of Black Gold Broadcasting.

Since none of the radio stations in Edmonton, Camrose, or Wetaskiwin focus on the City of Leduc and Leduc County, Tamagi believes that this service is greatly needed.

“Nobody has ever identified the need for a radio station in Leduc, but we did. With the rapid growth of the region over the last 15 years this is something needed,” said Tamagi.

“When a region grows, vital services are required, and a vital service in Canada is radio. That’s the initiative.”
The music will target the 25-54 demographic and go with a “classic hits” format. According to their press release they will be playing “the biggest songs from the 70’s through today.”

Black Gold Broadcasting’s marketing and data research team have been working for the last 18 months to compile data, and found that Leduc is a broad-based demographic.

“The classic hits format is going to offer a variety of music to appeal to as many residents as we can,” said Tamagi.
While the music is an important part of the station, Tamagi insisted that music isn’t going to drive the programming. It’s going to be the local content.

“Our commitment is to provide local spoken word programming that reflects the lifestyles of our residents. If there is a disaster in Leduc or Nisku or Thorsby, were going to be able to broadcast that,” said Tamagi.

Right now the process is in the public intervention stage. Meaning the public is invited to make comments on the station application.

The deadline for public intervention is May 2, and the hearing on the stations application is at the beginning of June.
Once the hearing is finished, the commission will have three to four months to make its decision on whether or not Leduc deserves a station.

“We should get an answer around September or October, and if we are awarded a licence we plan to launch in early January,” said Tamagi.

http://www.leducrep.com/News/393611.html

Seriousley Leduc is 15 minuites from Edmonton. Are you saying that Edmonton stations don't tell listeners of a popuation of 15,000 or so what's going on in Leduc. Any other apps in for this call? A great grab if you can get a station 15 min outside of some major radio stations in Edm. I assume the signal could boom in there.