It is interesting to look at ratings for the corporate groups in Vancouver.  CBC, AM & FM together, stands above all in total listeners, having gained 4 points in the prior year comparison.  CTV Globe Media (CHUM) and Rogers show increases too.

Corus had continued success with NW but lost ground in two of its other stations so were negative in total year over year listener change.  Pattison and Astral lost listeners in their clusters.

Despite anything they say, Corus must be reworking AM730.  Now, it is a low cost operation but the numbers are almost too low to measure successfully.  That must be professionally embarrassing.

Corus has done everything else so next they should try OldFolks Radio, with a mixture of information, talk and music of the sixties.  They can gradually shift NW to a younger demo, transfer them to OFR and lure some of the loyal CBC followers.  After all, the 55+ crowd have bags of disposable income and nobody advertises to the group.  

The concept of ADULT being 25-54 is old news, developed when people were dead by age 65.  Healthy baby-boomers add to a growing population segment of people sans i-pods.  Broadcasters should recognize the reality.  This will be like sports radio where a 4 share enables good earning because the audience is desirable for certain advertisers.

This advice is offered without charge and without warranty that it is worth any more than that.

Old folks radio goes further back than the 60's "interactbiz".
Seniors is what we like to call them by the way.
And yes, you are right, that segment of the population (55+) has a lot of disposable income, and nobody, but nobody trys to reach them via radio.  Perhaps AM600 to some degree.
They are all missing ringing up that cash register!

600 AM actually does cater to the 55+ demographic via the format of music (adult standards/easy listening) that it plays, although I think younger listeners also tune in because of the modern-day talents doing covers of Sinatra, Ella Fitzgerald and other classic performers.

i say bring back Top 40 "boss jock" radio, where the DJs used to talk between every song and not after a cluster of 10.  it couldn't do any WORSE than what they have now.