BBM's Reveal Record Performance for CBC Radio
courtesy BroadcasterMagazine.com
April 7

According to today's release of the BBMs, CBC Radio One and Radio 2 together captured record spring share of 13.3 %. Combined, the networks now reach nearly 3.8 million Canadians 12+ every week. Radio One gained over 50,000 new listeners compared to a year ago and now reaches nearly 3.2 million Canadians while Radio 2 reached 1.1 million listeners overall, which is consistent with past spring reach levels.

Record listening levels were also recorded in Calgary, Vancouver and Victoria, with seven CBC Radio morning shows now ranking #1 in their markets and 13 of 18 morning shows now ranked in the top three in their markets.

Calgary is ranked #1 overall with a 9.8 % share up from its 7.3% share captured a year ago. The morning show, CALGARY EYEOPENER, which continues to boost listenership significantly, is also ranked #1 with an impressive 14.6 % share, up four share points from S1 2007.

Vancouver's overall ratings jumped two full share points to its current 10.7 % share and maintained its #2 ranking in that market. The morning show THE EARLY EDITION maintained its #1 ranking and also saw a year-to-year share jump from 13.8 % to 15.4 %. The noon hour show achieved a 7.8% share… in both cases this represents the highest this decade.

Victoria continues to achieve phenomenal growth reaching an 11.7 % share overall, up nearly three share points from last spring. ON THE ISLAND ranks #1 with a 17.1 % share, up close to seven share points from a year ago. In the afternoon drive period, Victoria has nearly doubled its share.

Also, CBC's traditional high performing markets of Toronto and Ottawa have maintained their #1 rankings in the morning time period.