"MVP: The Secret Life of Hockey Wives" has been sold to the US cable channel SoapNet, which mainly carries reruns of network soap operas.

http://www.hollywoodreporter.com/hr/content_display/news/e3i6e3ee63e14562801b0d2c625e08e94c9

The show was not successful in getting CBC to renew it for next season, but it will be one of the few programs to mention or promote ice hockey on US TV screens!

The NHL can hardly BUY exposure in the US of A, but a silly soaper about player's wives is an easy sell.  

Gayle McDonald's story in the Globe & Mail adds these details:

Interestingly, a source close to CBC says the broadcaster has held onto MVP's second-season licensing rights.

"Presumably, CBC will be keeping a very careful eye on the performance of MVP in the U.S. market," he said. "It if does well, CBC could jump back in for season two."

CBC plans to rerun MVP in June, the same time it will launch on SOAPnet.

Meanwhile, it has been rumoured that another major Canadian broadcaster has been talking to MVP's creators about partnering for season two.

Young Leckie refused to comment on that twist yesterday, which would hinge on the CBC releasing MVP for subsequent sale.

MVP, which employed roughly 175 people in Canada, follows the on-and off-the-ice drama surrounding the Canadian Mustangs hockey team and the women in their lives. It will air on SOAPnet Thursdays at 11 p.m.

The cast includes Lucas Bryant, Dillon Casey, Matthew Bennett, Peter Miller, Kristin Booth, Anastasia Phillips, Deborah Odell, Natalie Krill and Olivia Waldriff.