Interesting to hear to all the sincere pitches to reflect Vancouver's cultural diversity in the Vancouver license hearings. Last time we heard such compelling arguments, we got a truly groundbreaking station - The Beat.
Until, of course, they wanted to make money at it.
Should one begrudge another wanting to make money?
Of course not - but is profitability of existing broadcasters the primary objective of industry regulation? Should we continue to decrease content expectations so that station operators can generate more net income each succeeding fiscal period? We give broadcasters exclusive and perpetual access to the airwaves in return for performance promises. Yet, if they choose to ignore their own promises, they do so without sanction.
We should not ignore trend lines. The industry has shown us the path ahead and that means more centralization and automation, less local and innovative programming and elimination of non-conformist performers and commentators.
Should one begrudge another wanting to make money?
No, of course not, but these pie in the sky license applications gave us such horrors as stinkin' rich broadcasters committing to 40% CanCon - which did certainly NOT lead to more Weakerthans or Mohawk Lodge on the radio - just more Nickelback and their sludge rock bretheren.
Of course not - but is profitability of existing broadcasters the primary objective of industry regulation?
Ummmm... yep. Why? Three little letters... C-K-O.
But seriously... what is worse? Having 3 or 4 performers on a station getting paid relatively good wages and the station being successful (financially), or having 7 to 8 performers on a station, getting paid relatively low wages (save for the morning show) and the station always being one or two layoffs away from making budget?
Quoted from 654
We should not ignore trend lines. The industry has shown us the path ahead and that means more centralization and automation, less local and innovative programming and elimination of non-conformist performers and commentators.
Centralization isn't a horrible thing if it means quality control (because that's what everyone here complains about... how bad some of the performers are and how bad some of the programming is.
Automation has been a reality for over a decade. It's not a 'trend line'. It's a fact of life.
Innovative is to each person's taste.
Local should exist where it can afford to pay for itself.
And non-conformists? Well... I see little reason why a broadcaster would want to employ a brand terrorist inside their own walls. (Because it's not being different for the sake of being different these days it seems... it's being different to get attention and generally be annoying.)
Lots of apps for triple A style stations, multicultural, world. Some heavy rollers too, not affiliated with the majors. Great thing about Canada - although it's likely a major will get the new licence (s) at least other people get to present.
From what I can tell we're going to get a female targetted Triple A with a cooking show, backstage interviews at the Arts Club and a healthy diet of Feist , Rufus Wainwright, Luther Van Dross and Billy Talent. Rhona Raskin and George Strombo will anchor morning shows along with Bob Roberston, Linda Cullen and Prianka Chopra (look it up).
And all these broadcasts will take place in a mobile studio and a storefront base camp at Hastings and Main.