CALL FOR APPLICATIONS FOR A BROADCASTING LICENCE TO CARRY ON A RADIO PROGRAMMING UNDERTAKING TO SERVE EDMONTON, ALBERTA
Applications received:
CTV Limited Don Kay (on behalf of a company to be incorporated) Evanov Communications Inc. (on behalf of a company to be incorporated) Frank Torres (on behalf of a company to be incorporated) Guldasta Broadcasting Inc. Harvard Broadcasting Inc. Jim Pattison Broadcast Group Ltd John Charles Yerxa (on behalf of a company to be incorporated) Multicultural Broadcasting Corporation Inc. Rawlco Radio Ltd. Rogers Broadcasting Limited
Rogers already owns 2 FM stations in Edmonton - modern rock Sonic FM and World FM (CKER), an ethnic station. They bought both last year. Since CRTC rules forbid owning more than 2 AMs and 2 FMs in a single market, how could Rogers get a third FM station?
Edmonton would be one of the next logical places for Rogers to take their all-news format. There may be something to that if this recent Milkman posting means anything...
NEWS/INFORMATION BROADCASTERS Edmonton Area
We are conducting an open call for News/ Information radio reporters in the Edmonton Area.
QUALIFICATIONS - Minimum 1 - 2 years full-time Major or Secondary market radio experience - Strong communication and interpersonal skills - Proven ability to meet deadlines and work in a fast-paced environment - Must be extremely dependable, hard working and able to work autonomously - Highly motivated individual with excellent organization skills
Please send cover letter, resume and MP3 demo.
Send your stuff ASAP to: newsinfobroadcaster@milkmanunlimited.com
I just wouldn't make sense to me, for them to waste an FM band on an all news station. I mean, to do all news, it is a huge investment. Make it a music station, hire 4 jocks, maybe a couple more sales people, and you got it up and running. And would Rogers already start advertising for people if they don't even have a license yet?
I just wouldn't make sense to me, for them to waste an FM band on an all news station. I mean, to do all news, it is a huge investment.
Rogers doesn't seem to be afraid to invest in that format. And if you believe the market's ready for it, if it's a new station, you definitely do it on FM. It's not about sound quality, it's about urban signal quality and having your audience, expecially the young end, actually find you.
there's been rumors of rogers news radio since they took over in edmonton over a year ago. doug rutherford (among others) knows it too.
quoted from lastlinkontheleft.com:
"But in the bigger corporate picture, it might all be for nought should Corus sniff competition on the news horizon. A late fall 2007 CRTC call for application might bring an all-news station rival to fellow Corus station 630 CHED.
CHED station manager and Corus VP Doug Rutherford has gone on record telling his troops the broadcaster would "defend their turf" and turn Cool 880 into a news operation."
saturated market aside (i think it's only saturated if you've already got your fave preset) and from what i think i've heard about radio revenue in edmonton, there's enough ad money to go around for another station or two.
I just wouldn't make sense to me, for them to waste an FM band on an all news station. I mean, to do all news, it is a huge investment. Make it a music station, hire 4 jocks, maybe a couple more sales people, and you got it up and running. And would Rogers already start advertising for people if they don't even have a license yet?
if you were to look at the longer trend, music radio as a whole is in trouble. I think radio's future will be in talk. No more AMs and only FMs and most of those will have strong talk radio formats or elements. Even the "music" stations will have lots of chatter and produced music shows.
Listen to most big market music FMs now. If they don't have a talk show in the morning, they have heavy personallity. The afternoon drive is heading in that direction.
Looking at the US, the biggest ratings winners, are talk heavy programs (and generally heritage)... even on the rock or hip-hop stations.
Look in Vancouver. Kid on top... almost NO music on his show. Anyone could play top 40 music, but not everyone is Kid.
yeah Fox... I htink that is more what I meant "as we know it." The of course will be a place and home for music.
and every market will still have a station or two that will be a "soft mix of today's light favourites playing 55 minutes of nonstop music" because that is a service the is needed by someone.
but any station that tries to be adventuress with music, will shoot themselves if they can't present the music well and be entertaining. Really, the music should almost be the segues between the good stuff (entertainment, information, education, comedy, community). And we're not there yet... but we will be.
the station I always use an example is KISW in Seattle.
Talk show morning heavy personality mid-day show with very focused music (KISW is big tent ROCK station) Talk show afternoon drive music evening show Talk show late night (Tom Leykis)
and in a very competitive market, they do extremely well. They even still call themselves "The Rock of Seattle." but in actuallity, play very little rock.
the more music intensive stations, (KNDD 107.7 the End for example) is getting killed, so they put Carolla (talk) on in the morning and he is the one strong point for the station ratings wise.
oh i hear ya, and i agree wholeheartedly.. music stations with heavy personality have always been a favorite of mine to listen to (come for the music stay for what an ipod can not give you).. i remember listening as a kid thinking i just wanted to hear the "talkie bits" haha
but my point was more the fact that there are still many people out there who want their 40 min music sweeps and such.. so for them technology will give them the choice of non stop music and personality based radio.. ill use "HD" radio as a loose example.. with the ability to have more then one station on one frequency to maybe give them that choice from the smae outlet..
but back on topic, i wonder if the vancouver hearings and decisions will be any kind of foreshadowing for the up coming edmonton hearings..? i gotta stock up on the pop corn for the show
Rogers doesn't seem to be afraid to invest in that format. And if you believe the market's ready for it, if it's a new station, you definitely do it on FM. It's not about sound quality, it's about urban signal quality and having your audience, expecially the young end, actually find you.
Urban signal quality? How does AM have no Urban signal quality? I really don't get it when people complain of having bad signal reception in areas with large concentrations of buildings...are they using crystal radios or something? Or cheap $30 ones?
CFFR AM has excellent coverage right through Edmonton (provided that you're not using one of the aforementioned devices) and it is especially useful for letting people on highways know about traffic issues.
It's an indoor problem really - mostly building penetration that's the main urban problem for AM - couple that with interferance from computers and other office equipment and AM's a no-go at most offices.
At home, it's either cheap clock radios that buzz and crackle in urban areas, or stereo tuners that have never had their AM antennas connected and are too close to other AV stuff anyway.
(And while few would bother, ever tried listening to AM while on public transit? You've got to hold your radio to the window - if it even has an AM tuner at all)
Urban signal quality? How does AM have no Urban signal quality? I really don't get it when people complain of having bad signal reception in areas with large concentrations of buildings...are they using crystal radios or something? Or cheap $30 ones?
CFFR AM has excellent coverage right through Edmonton (provided that you're not using one of the aforementioned devices) and it is especially useful for letting people on highways know about traffic issues.
I wouldn't call CFFR's signal fading in and out in a) parts of downtown & north Edmonton, b) tunnels & underpasses, c) on transit excellent coverage. Heck I've been listening to CBC Radio One more and more simply because it's on FM instead of AM. And to add to Aaron's argument, some radios don't even come with AM band ie) cell phone radios.
Besides... I think it would be forward thinking for Rogers to have all-news radio on FM for those who are stuck in traffic in the proposed Gateway Blvd. tunnel
I wouldn't call CFFR's signal fading in and out in a) parts of downtown & north Edmonton, b) tunnels & underpasses, c) on transit excellent coverage. Heck I've been listening to CBC Radio One more and more simply because it's on FM instead of AM. And to add to Aaron's argument, some radios don't even come with AM band ie) cell phone radios.
Besides... I think it would be forward thinking for Rogers to have all-news radio on FM for those who are stuck in traffic in the proposed Gateway Blvd. tunnel
OK, you have a correct point about less-than-optimal reception conditions. However, those issues do not affect more local AM stations - for example the ones which are serving Edmonton through Beaumont. I would think that they wouldn't be trying to serve Edmonton from Okotoks, right?
I can't say much about transit because I have only taken any forms of it 5 times in all of the 15 years of my life (and I have every single transfer slip, ever to prove it)
However, for certain other locations (like greater Vancouver) I would not recommend AM because of the terrain. But here in Edmonton, it's just fine.
How about a compromise for office people, just like CBX. 3kW in downtown and then an AM for everyone else. (Just please don't pick a FM freq after 106.1MHz, because then by RSS-210 compliancy I'll have to move.)
And I guess that's another problem - the AM band is really crowded, and I wouldn't want to see it reduce power / change antenna patterns at night.
I can't say much about transit because I have only taken any forms of it 5 times in all of the 15 years of my life (and I have every single transfer slip, ever to prove it)
Even the local AM stations in the city are affected by intermittent buzzing from the bus for some reason. FM is fine.
Regarding CBX, at first the signal was really weak and you can tell it was just an AM simulcast on FM. But recently they made some changes that improved the signal quality. I doubt they're still broadcasting CBX-2 at 3 kW anymore...
You're right, I certainly wouldn't call them a Hot AC, but they're certainly getting a good chunk of the potetntial Hot AC audience with their female friendly approach and fair share of Hot AC currents.
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