Corus Launches All-Infomercial TV

"EyesOn TV", described as western Canada's only channel for long-form advertising, will launch Tuesday.

The channel will carry full-product demonstrations of a variety of household products, collectables, electronic goods, as well as health and beauty supplies, from a number of infotainment providers, including Northern Response, Thane Direct, Revenue Frontier, Interwood Direct and Kingstar.

"EyesOn TV" is the newest addition to Corus Custom Networks and its existing cable advertising services, including the TV Listings Channel, Ad On Demand, Broadcast News, and Corus' Creative Services, available to advertisers together as part of the BEONTV Bundle.

"The addition of EyesOn TV ideally complements our current response-based advertising platforms," Tyler Alton, Vice President and General Manager of Corus Custom Networks, described in a release. "This service is accessible in more than half-a-million households and allows advertisers to achieve a high return on their media investment."

"The channel responds to the increased demand for an outlet to air thorough, half-hour long demonstrations that our advertising clients have been looking for," added Alton. "We are now the only one-stop-shop for the complete advertising package."

EyesOn TV is available to viewers on the Shaw digital basic tier on channel 90 in Calgary, Edmonton, and Victoria, channel 88 in Winnipeg and channel 100 in Vancouver, Whistler and Kenora.

Corus Custom Networks offers long- and short form advertising opportunities complemented by an in-house production team, as well as digital signage and advertising on demand services.

http://www.broadcastermagazine.com/issues/ISArticle.asp?id=79354&issue=01282008