Finally tuned in this AM, and I have to agree with most of the above comments. While Mi Jung is the consummate professional, she seems unsuited to this gig - waayyy too serious. Rena looks infinitely more professional than she did on global, but the entire show is choppy and lacks personality. I found myself yawning and channel surfing, and for a morning show, that's bad. There was nothing to catch and HOLD my attention, and its so low-key, no energy. I dont see this around for long, unless they make some serious changes. I think Canada AM fans will still tune into what they used to watch. and skip the local show altogether.
The local Global Morning shows in Vancouver, Edmonton and Calgary kick Canada AM's butt. I 'm sure if CTV had their druthers, they would launch local morning shows. Canada AM claims to be Canada's #1 morning show but they lose in every market.
What's happening isn't surprising. CTV 9 is getting no ratings with the morning show despite all the publicity. They don't get strong ratings against Global in any of their newscasts. I think Mi Jung is totally ill-suited to be a morning show host. She was good as the late night anchor, but you need someone with a little more jump and thats just not her personality. If they really wanted an ethnic female anchor, why didn't they hire Sophie Lui? Unlike Rena, she is only a fill-in at Global right now, and probably would have taken the job.
It tends to take a while for a show to get a foothold in a market, so it is probably necessary to wait for the next ratings book to come out. Global will probably always be the ratings leader in this market because o the longest time they were the only national network affiliate that had a fully local evening newscast that was well funded.
Does anyone have any fall ratings informaton for the local newscasts?
I have tried to tune in to the "new" Canada AM from the beginning. Something is seriously lacking. Perhpas it is Mi Jung. Don't know if a replacement would work, but Mi Jung needs to be a little more relaxed. Rena's voice seems a little "high pitched" since going over to Channel 9. I like Canada AM with the anchors from Toronto, but eventually I end up with BT. One of the pluses for BT is that the notes at the bottom of the screen are more readable than those on Global. On Global you'll really have to squint to read them in black. Back to BT.
Gordon asked about the next ratings book. All the TV stations are now on daily ratings. For example they can see what the minute-to-minute numbers were on Monday by the time they get into their offices on Tuesday. So every station knows what's happening immediately, unlike radio which does have to wait for the book. So CTV has a good look at its struggles every day. Basically the morning ratings haven't changed since CTV put in its local show. Global always had a big lead on BT, and has the same advantage on CTV.
It won't either Arran or Amy. They have been auditioning people for the last few weeks, I suspect they'll have a new person soon. But I believe they would like a visible minority to take position.
One more thing, in regards to what xaco80 said about ratings. I hear from a reliable source that this week CTV barely rated in the mornings. BT had better numbers than it did, but Global was at least 2 ratings points ahead of both competitors.