Arbitron Ratings Data for Seattle-Tacoma

AQH Share for Persons 12+, Mon-Sun 6AM-Mid .. released Jan. 18/08

Station         Format                             WI07         SP07       SU07       FA07  

KRWM-FM  Soft Adult Contemporary          4.1           3.6         3.7         5.6
KUBE-FM  Rhythmic Contemporary Hit Radio 4.0           4.1        4.3         5.3
KMPS-FM  Country                                  4.0           4.6        4.9         4.9
KIRO-AM  News Talk Information               4.2            3.9        3.5         4.1
KOMO-AM  All News                                4.0            4.6        4.5         4.1
KWJZ-FM  New AC (NAC)/Smooth Jazz      3.8            3.3         4.0        3.9
KCMS-FM  Contemporary Christian            3.0            4.2         3.9        3.8
KZOK-FM  Classic Rock                           4.4            4.0         3.7        3.5
KING-FM  Classical                                 2.8            3.2         2.9        3.3
KKWF-FM  Country                                 3.3            4.1         3.0        3.3
KISW-FM  Active Rock                            3.2            3.9         2.8        3.0
KBKS-FM  Pop Contemporary Hit Radio       2.6            2.3         2.8        2.9
KJR-AM  All Sports                                 2.4            1.9         2.4        2.7
KJR-FM  Classic Hits                              3.1            2.5         2.9        2.7
KPLZ-FM  Hot Adult Contemporary            2.1            2.8         2.6        2.6
KBSG-FM  Classic Hits                            3.2            3.2         3.0        2.5
KQMV-FM  Rhythmic AC                          2.8            2.8         3.0        2.5
KJAQ-FM  Adult Hits                               2.0            2.8         2.1        2.4
KTTH-AM  Talk/Personality                      2.6            2.7         2.5        2.3
KMTT-FM  Album Adult Alternative            3.0            2.7         3.6        2.1
KNDD-FM  Alternative                             2.2           2.1         2.4        2.1
KPTK-AM  Talk/Personality                       2.2           1.5         1.8        2.1
KVI-AM  Talk/Personality                         2.7           2.3         2.1        2.1
KIXI-AM  Adult Standards/MOR                 2.0            2.3         2.2       1.7
KFNK-FM  Active Rock                            1.4            1.0          1.0       0.8
KKMO-AM  Mexican Regional                     0.6              *          0.5       0.7
KISM-FM  Classic Rock                             *               *            *        0.6
KNBQ-FM  Country                                  0.7          0.5           1.0        0.6
KDDS-FM  Mexican Regional                      1.6          1.4           1.7        0.5
KGNW-AM  Religious                                  *             *           0.6        0.5
KXXO-FM  Adult Contemporary                   *           0.5           0.5        0.5
KCIS-AM  Religious                                  0.6          0.4           0.6           *
KFMY-FM  Classic Hits                              0.4           *            0.5           *
KGY-FM  Country                                      *           0.6             *           *
KWPZ-FM  Contemporary Christian              *              *            0.5         *

* Data are not available for this station/survey

Thanks to an insider, the Top Ten in the all-important 25-54 demo rank thusly:

1- KRWM
2- KMPS
3- KCMS
4- KISW
5- KZOK
6- KWJZ
7- KIRO
8- a 4 way tie between
                    KKWF
                    KJR-FM
                    KJAQ
                    KUBE

Those "in the know" in Seattle say KRWM & KCMS owe their success in this book to the seasonal programming of Christmas music.  That the real winner in this book is KUBE.

Christmas music was just  HUGE this year for most American ACs. It had cooled off the last couple years, but this year was probably the biggest yet.

Top 10 Mornings in the 25-54 demo

1- KZOK
2- KMPS
3- KRWM
4- KISW
5- KKWF
6- KUBE
7- KOMO
8- KCMS
9- KIRO
10-KNDD