Why are no stations podcasting???? I know Rock 101 and the FOX are doing theses syndicated podcasts, but lots of other stations across the country are podcasting...so I think Vancouver should catch on.

because... really... not that many people listen to them.

so no worker is going to make one if they don't get paid, and no station will pay someone to make something that isn't being bought... and so on.

the best podcasts I hear are on American public radio... because people get paid to take the time to make them right.

Quoted from Flamethrower

because... really... not that many people listen to them.

Cmon now, dont get me started on this again.  You have to think of podcasting on a global level, not a local one.  Leo Laporte's TWiT network of podcasts measure audience in the MILLIONS on a weekly basis.  

Video podcasts are the next big thing, and during the writers' strike they're taking off. Yes, it's mostly tech-centric, since those are the people who "get" it and are the early adopters, but it will trickle down.

Have a look at Mahalo Daily, GeekBrief, ChannelFlip, Revision3 ....

If you're talking about old people, sure podcasts dont matter.  < 24? You'd better think again.

That said, I podcast, The Team podcasts (even put up entire Canuck games), Global TV podcasts, Strombo podcasts interviews from The Hour, and the CBC has a littany of them on iTunes.

Podcasting matters the same way TiVo matters - time shifting.   Podcasting matters because iPods dont come with radio tuners. If you want people to listen to you, you have to find a way to get to them, not wait for them to come to you.

Don't be ignorant, get on the leading edge of the wave.

Reality Check: Radio stations offer very little worthy of a podcast. Plus, as Flamer points out.... if there's not a buck in it.. why bother...?

(This with the understanding that most radio station content is going to feature Local advertising with only local appeal.)

A radio show has to offer more than what comes out of the speakers bewteen Xam and Ypm.  Like Buzz said, a podcast allows for time-shift listening in the age of instant gratification.  A podcast is also added-value for die-hard fans or your show or station.  It's like a sticker or a station t-shirt.  Sadly, the t-shirt can only be worn by one listener at a time while a podcast can be forwarded to or linked to by tens, hundreds or maybe even thousands.  It's the take-away that keeps on giving.

Frenchie asked a question and I answered.

Do people under 25 listen to podcasts?  sure they do... but do they listen enough to make any money?  not really.  The most popular podcasts that I know of are done by already famous people.  My most important focus group is MY friends... all in there 20s and urban hipsters.  And few of them listen to podcasts... and the few that do, in a very irregular fashion.

I have podcasted a music show before.  It was fun... but I measured my downloads in the 000s and I measure my FM broadcast audience in the 00,000s.  Now, I have X amount of hours in the week, a family, a life and I got to eat, so how should I and my company dedicate resources?

The day I can play ANY music I want on a podcast, is the day I'll get back into it... but the amount of work I had to put into a music podcast each week was a LOT for little return.

Podcasting will be a huge value add for radio when the casts sound as good as the onair... but when you got to chop out the music, it is hard for a music radio station to make good music podcasts.

Team 1040 podcasts shows like BMac and Rintool.

podcasts?  methinks the average listener would rather load up their MP3 with tunes they like instead of listening to today's episode of "Battle of the Sexes" or "Reality Show Checkup" or whatever most announcers are passing off as entertainment. I'm not trying to tar 'n feather the whole industry with the same brush, but that's what MOST show hosts are doing.  Corporate Radio doesn't give a crap about originality...they actually discourage it. (Man, this is starting to sound like one of Red's Rants!  ) Podcasts are GREAT for Global and CBC to reach the masses with the information they want at a time when it's convenient for them.  Opting to listen to a crack Morning Show after supper.....yeah RIGHT!

Yeah, personally, as a consumer, I don't see the appeal. I'm aware, for example that Team 1040 has podcasts available, but I haven't sampled any of it. I mean, I like the BS in the Morning Show just fine, but if I sleep in and miss it (old retired (allegedly) guy, so that's an option   ), I can cope.

Yep. Screw the podcasts and work on the "live" shows. Gawd knows they need it.

Hey, I'm "old" but I have downloaded a podcast or two.  But what I do download is Old Time Radio from the Rock 101 "Lights Out" show.  It's on too late for an "old person" like me...I'm asleep by 9.  Now, where is my walker??   zzzzzzzzzzzzzzzzz

I'm a swing DJ on the Zone @ 91-3 in Victoria, and i am stoked and proud to say i've just started my very own Podcast!

Admittedly, i haven't been in the industry long, but as a "long time listener" and radio fan, i can totally see the value in podcasting.  As technology advances entertainment choices and alternatives to radio are becoming crazy abundant.  Podcasting is cool in that it's a sweet, on-demand 21st century method of delivering everyone's favourite classic medium.

Naww, i probably won't turn a huge profit, if any, but i (and really all of us at the Zone) sure do enjoy putting on a personality-driven radio show to be proud of.  On top of helping to make me a better, more diverse broadcaster, if i can grow my particular brand to even one listener, it'll all be worth it... and hell, even if not, putting the thing together is fun!

Here, check it out for yerself; http://www.thezone.fm/?zone=staff

For the podcast haters.
http://www.emarketer.com/Article.aspx?id=1005869&src=article1_newsltr

Quoted Text

eMarketer estimates that the total US podcast audience reached 18.5 million in 2007.

Furthermore, predicts eMarketer, that audience will increase by 251% to 65 million in 2012. And of those listeners, 25 million will be “active” users who tune in at least once a week.

What does this mean for advertising?

How does $435 million by 2012 sound?

Interestingly, one of the reasons eMarketer gives for this growth is, of course, terrestrial radio's use and promotion of podcasting.

I listened Pol, and it is mucho good.

no one hates on podcasting.

There are just 24 hours in the day... and sometime in there you gotta sleep, eat and raise the family.

I would like $435 million dollars please... but those bucks are going to spread awefully thin over infinite podcasts.

which is why I like podcasts... and generally internet media, because there is something out there for me   When I am truely free to play some music that "I" like on a podcast, I think I'll dive back in.