Hearst and Corus Partner to Launch 'Cosmopolitan Television'


Hearst Corporation and Corus Entertainment Inc. have partnered on a strategic joint venture to bring Cosmopolitan Television to Canada. Inspired by Cosmopolitan, the world's best-selling young women's magazine, the 24-hour digital channel for women will launch in early 2008. Cosmopolitan TV Canada joins Cosmopolitan Television networks in Spain and throughout Latin America.

"Corus is delighted to have the opportunity to work with Hearst Corporation on this globally-recognized brand," said John Cassaday, president and CEO, Corus Entertainment. "With our past experience in creating successful niche-targeted television services and our expertise in marketing to women, Cosmopolitan TV is a perfect fit for Corus. We look forward to the opportunity to further extend this brand to television and to introduce this exciting new service to Canadian women."

Cosmopolitan Television is a national, English-language category 2 digital specialty service targeted to women ages 18-34. Aimed at a younger demographic than Corus' W Network, this service will air a mix of entertainment and lifestyle programming, ranging from comedy and drama series to relationship and self-help reality programming to blockbuster movies.

Cosmopolitan Television was first launched in Spain in March 2000 and now exists in more than 20 countries, including Spain, Mexico, Argentina and now Canada. Hearst Magazines' Cosmopolitan, with 58 international editions, is published in 34 languages and distributed in more than 100 countries.

http://www.broadcastermagazine.com/issues/ISArticle.asp?id=72525&issue=08162007