Quoted from hank scorpio

So Pave, just curious - let's say the hit/non-hit is revised and they can build a true AM type oldies station on FM. Are you referring to the Calgary 50 plus demo as being monster? I agree, boomers are desirable but in the 50-80 age range there's maybe 220K people and a huge part of those are split between QR, Country (AM and FM) and Lite.

I just don't see the numbers being able to add up to anything more than they had with Cal, and way less than they had with the Breeze. A few days ago I saw them as a potential 3 or 4 share overall, now maybe 2.

Elvis, The Supremes, Prince and Honeymoon Suite.... if the h/nh stays as is, maybe a 1 share.

I have 4 nephews 13-24. With only a few exceptions, those guys iPods could be CFR's 1985 playlist, and their friends all love the oldies as well as their new stuff.
The market is much larger than the boomers if it's done right.
Seems to me that CFR played a mix of both when they started and a similar format would snag a significant number of younger kids. Face it, there was some great music back then. Lots of people just discovering it.

Quit so, Flamer. 66-CFR was, in its hayday, a 40% contemporary music station.

The hits-o'-the-day also just kept on comin'.

Plus we were drawing down on a playlist of thousands of oldies.

Worked then. Could work again.

However, CFR was also heavy in Personality and content..... and loaded logs. More than any FM'er in the market.

66 CFR marketed themselves as "The best of the 60's, 70's and 80's" when they signed on and played a great variety of music from all three decades. The worst thing that happened to them (and every other station) was deciding to listen to those idiot consultants who said "Let's trim the music library from 2000 songs to the best 500". When CFR did that in the early 90's, they went from first to worst in one book. Let's hope XL plays more that songs that "test" well because that's a very short list and I'm sick of Every Breath You Take.

i THINK one of best music playlists was mix 1060 in the early 90's with catfish morgan, cooter, and karen  as the morning team.  It had this new alterenative playlist that was really amazing, espeically for a/m format.  It was amazing that nobody picked up the format on FM when mix finally flopped.  

Classic Rock was all the rage in the early 90's and even though we heard those songs on am radio first, they sounded much better in stereo.
News, Sports and oldies (including country) are the only formats that work on the am dial.

Quoted from paddyboyy

I have 4 nephews 13-24. With only a few exceptions, those guys iPods could be CFR's 1985 playlist, and their friends all love the oldies as well as their new stuff.
The market is much larger than the boomers if it's done right.
Seems to me that CFR played a mix of both when they started and a similar format would snag a significant number of younger kids. Face it, there was some great music back then. Lots of people just discovering it.

Valid point paddy, and yes it has been well documented that today's youth is showing a tremendous interest in "the classics". However, back in CFR's heyday there were much fewer choices available on the dial and AM was the more readily available source (car radios in particular).

As much as I still maintain that trying to program three decades of music will not develop any listener loyalty (think Edsel), I also think Pave's point about that it's "everything else they do around the music" is even a better argument around why this format will never expand it's listener base.

Listener groups will gravitate to a presentation that they feel a connection with. There is no way, with the entertainment selections available in the various media formats today - that it is possible to build a brand that will have equal or even substantial appeal to a 70 year old, a 50 year old and a 20 year old.

Let's agree to reconvene here in July after a couple books and see if we're all as smart as we think we are, LOL!!!

Any idea as to when the CRTC will announce their decision on the hit/non-hit policy? I thought it was supposed to be sometime this week.