Streaming radio now being offered
by Maria Cootauco
The Regina Leader-Post
Published: Saturday, May 19, 2007
Riding on the wave of satellite radio proliferation into the main stream, SaskTel has launched its streaming radio service.
Through select phone models, SaskTel streaming radio subscribers will be able to access 37 radio stations ranging from popular hits and classic rock to country favourites.
"It's added value for our customers," said Andy Tate, SaskTel media relations director.
"They want to have a lot of different content wherever they go, whether it's on their computer at home or their TV or their cellular phone.
"So if we can offer something that is unique and gives them more capabilities for their cellular phone, then we want to do that."
For a monthly $10 fee, subscribers will have unlimited access to the commercial-free radio programming. The service requires a SaskTel Mobile Browser subscription, which is $5 per month.
"You get to have your music wherever you go," Tate said.
"It's not an extra device you have to buy."
Furthermore, enjoying the radio will not disrupt the phone's functionality -- customers can send and receive text messages and receive phone calls while listening.
SaskTel adds streaming radio to its repertoire of services that also includes video streaming and downloading.
"We believe there's demand for these kind of services," Tate said. "With the popularity of something like satellite radio and online radio, it's a natural evolution."
In April, XM Canada reported a $4.9-million profit in its second quarter, up 27 per cent from the previous quarter. The satellite radio company boasts 237,500 subscribers.
Satellite radio devices range from $100 to more than $300, while monthly subscriptions are about $15 per month for 120 digital stations.
The SaskTel streaming radio service will be available to customers in Regina and Saskatoon but can be used in any area that has 1X cellular service.
|
Home
Calendar
Search
Register
Login
Logged