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S1 2007 Vancouver
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S1 2007 Vancouver  This thread currently has 7,145 views. Print
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ronrob
April 10, 2007, 3:23pm Report to Moderator
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PSR Moderator
Location: Victoria, British Columbia
                  Vancouver Winter 07 S1 BBM 12+

Station/Format                     Spring 07 Spring 06

CKNW                                      9.9       14.7
CBU                                         8.7        8.4
CHQM                                      8.4        9.4
CBU-FM                                    7.4        6.1
CFMI                                        7.3        6.3
CFBT                                       6.8         5.2
CJJR                                        6.2         5.9
CKLG [JACK]                             5.6         8.3
CKCL [Clear FM]                       5.4         2 .4
CFOX                                       4.8         4.8
CKWX                                      4.7         3.7
CKZZ                                       3.6         4.5
CKST                                       3.5         1.4
CKBD                                       2.8         3.9
CISL                                        2.3         1.6
CFUN                                       1.4          1.6
CHMJ                                       0.4          0.9
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OpenMike
April 10, 2007, 4:24pm Report to Moderator
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I realize these are the 12+ numbers but some real interesting results in the Vancouver market like the huge drop for CKNW.  Will this result at least start making them a little nervous or should they just blame it all on lack of hockey?
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Donovan
April 10, 2007, 5:06pm Report to Moderator
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Another great book for The Beat. The change in evenings obviously didn't hurt them. Also looks like the Fred and Cathy comeback experiment is turning out as planned for Clear FM.
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Digicart
April 10, 2007, 5:26pm Report to Moderator
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Quoted from Donovan
Also looks like the Fred and Cathy comeback experiment is turning out as planned for Clear FM.


Not true.  Fred & Cathy stayed relatively flat, it was in mid-day and drive that they picked up numbers.

How about the folks at JACK FM, CKNW and Z95.  You have to feel for them because there's nothing more sickening than a horrific book.   But at the same time, is anyone suprised by the results?

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xaco80
April 10, 2007, 6:15pm Report to Moderator
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Does anyone have the breakdowns on morning shows?
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Digicart
April 10, 2007, 6:46pm Report to Moderator
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Bro Jake had a stellar outing.
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Big_Tuna
April 10, 2007, 6:58pm Report to Moderator
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Quoted from xaco80
Does anyone have the breakdowns on morning shows?


A12+ 5:30-9:00

1) NW
2) Beat
3) News 1130
4) Rock 101
5) QM

A18-49

1) Beat
2) Rock 101
3) JACK
4) News 1130
5) CFOX
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OpenMike
April 10, 2007, 7:12pm Report to Moderator
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Are you omitting CBC for a reason from the morning numbers.  Last book CBC had the number two
morning numbers, don't believe they fell off the screen so fast.
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Big_Tuna
April 10, 2007, 7:23pm Report to Moderator
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Quoted from OpenMike


Are you omitting CBC for a reason from the morning numbers.  Last book CBC had the number two
morning numbers, don't believe they fell off the screen so fast.


Just commercial dude. Do agencies care about CBC's numbers?
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OpenMike
April 10, 2007, 7:34pm Report to Moderator
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No dude.  But it would be nice to see where they really did wind up, so can we assume then that CBC is in there at #2 after 'NW, The Beat at 3, so on and so forth.  I don't work at an agency.  
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intheloop
April 10, 2007, 8:32pm Report to Moderator
Baby Member

Morning Share

12 +

#1 CKNW
#2 BEAT

18-34 Females

#1... BEAT 20.9
#2... Z95, 13.0

Ages 18-34 Males:

#1... BEAT 17.5
#2... FOX 16.0

Ages 18-34 Adults:

#1... BEAT 19.7
#2... FOX 12.1

Ages 18-49 Adults:

#1... BEAT
#2... ROCK 101 (unsure of share)

Ages 18-49 Females:

#1... BEAT 11.8
#2... QMFM  9.9

25-54 numbers?

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arcade
April 10, 2007, 9:08pm Report to Moderator
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How did  Z95.3FM  do this ratings book? Did they go up or down.
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thatguy
April 10, 2007, 9:18pm Report to Moderator
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CKZZ            Now - 3.6        Was - 4.5

Down.
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ADG
April 10, 2007, 9:33pm Report to Moderator
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Big story to me is Clear hitting #2 F25-54
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Seerteac
April 10, 2007, 9:35pm Report to Moderator
Theatre of the mind.
Baby Member
Gender: Male
Location: Vancouver
Age: 49
Once again it seems that everybody is hung up on Market Share, lets look at the number of people who listen to a station.


Source BBM S406 to S107
Central Cume 12+  S107         S406

CKWX            346,702          313,552
CFBT(Beat)     346,590          344,293
CKNW            342,683          348,334
QMFM            341,085          352,346
CFMI              279,881          256,808
ZED                263,471          308,076
JACKFM          261,370          286,450
CLEARFM        223,540          184,875
JRFM              219,336          219,103
Team 1040     211,698          159,538
CFOX             198,808           212,829
AM600           129,083           124,240
CISL              103,450             69,596
CFUN               72,432            69,596
Mojo                67,615            27,846

This I believe is a better gauge of who has the bigger D@%&.
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ADG
April 10, 2007, 9:41pm Report to Moderator
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Only if you're trying to sell based on CUME, which most aren't.
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Seerteac
April 10, 2007, 9:47pm Report to Moderator
Theatre of the mind.
Baby Member
Gender: Male
Location: Vancouver
Age: 49
Neither is 12+ Market Share but the posters on this board devote alot of time to the discussion of Market Share, so to simplify it cume is probably the easiest way to do that.
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karma kazi
April 10, 2007, 9:50pm Report to Moderator
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Once again it seems everyone is hung up on some statistics compiled by BBM in a somewhat unscientific method.

At the end of the day all that matters is how much revenue a station can generate.  National agencies tend to buy on an average of books cuz thats the best measure to figure out how to spend their clients $.  Local clients aren't so focused on ratings.  

The sales department is what really makes a station sucessful.  Lousy ratings with a strong sales department will prob generate more sales than a great ratings with weak sales department.

If we had the sales numbers next to the rating we could see $sold per share point.  That would be interesting...


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ADG
April 10, 2007, 10:22pm Report to Moderator
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Quoted from Seerteac
Neither is 12+ Market Share but the posters on this board devote alot of time to the discussion of Market Share, so to simplify it cume is probably the easiest way to do that.


12+ Cume is no more relevant than 12+ market share. The best publicly available measure of success is adult share.
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FRED
April 10, 2007, 11:58pm Report to Moderator
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Quoted from karma_kazi
At the end of the day all that matters is how much revenue a station can generate.


And now you could argue, it's the revenue STATIONS in a cluster can garner.  Based on first glances, there will be some sales folks at JACK & CKNW who will be VERY unhappy today, if they have to give back some dough to their clients because their shares fell off beyond what they promise their clients.

Price per point would be a VERY interesting thing to know in this market.
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bh101
April 11, 2007, 12:23am Report to Moderator
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Location: north vancouver
how did larry and willy do this book?
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tighthead
April 11, 2007, 2:34am Report to Moderator
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So I see a good pop for 1040, and a drop for NW.  How much of this relates to the Canucks rights? Does this mean Dan Russell's tantrum last year was justified?  Of course, whilst complaining about how NW lost the rights, he also said they were worthless ....
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Anchor_Desk
April 11, 2007, 2:43am Report to Moderator
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CKST overall increase is mostly thanks to the Canucks, but also improvement with the entire  product. CKST is sounding great!

on that note,

Go Canucks!
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briancanada3
April 11, 2007, 3:43am Report to Moderator
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ok so judging by certain stations losing ground such as Z are we going to see some format changes anywhere and if so where and what do you think will be the changes?
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Alljourno
April 11, 2007, 5:34am Report to Moderator
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Didn't the early edition knock NW out of number one spot? That is my understanding. Who cares if they aren't commercial... it's even funnier cause it proves, again, provate enterprise can't always do it better.
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wisemonkey
April 11, 2007, 5:42am Report to Moderator
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Quoted Text
Didn't the early edition knock NW out of number one spot? That is my understanding. Who cares if they aren't commercial... it's even funnier cause it proves, again, provate enterprise can't always do it better.


It might be funny but I dont want my tax dollars supporting a station so that it can compete in the marketplace.  If the CBC is so good they shouldnt have a problem with starting to sell commercials and take care of themselves financially.
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wisemonkey
April 11, 2007, 5:53am Report to Moderator
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One thing that stands out at the bottom of the trash can is the abysmal performance of CFUN.  They are not doing much better than Mojo Traffic.  When are they going to have a full tilt format change because the one they have is definitely not working.
They would probably do better to go all syndicated if they cant afford to improve their live on air offering.
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mike marshall
April 11, 2007, 6:55am Report to Moderator
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12+ Mon-Fri 6A-10A

Central Share
1. CKNW -- 13.6
2. CBU -- 11.8

Full Coverage Weekly Cume
1. CBU -- 437,000
2. CKNW -- 287,500

Full Coverage Average 1/4 Hour
1. CBU -- 104,600
2. CKNW -- 66,500

Full Coverage TSL
1. CBU -- 2,091,000
2. CKNW -- 1,330,000
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Alljourno
April 11, 2007, 2:27pm Report to Moderator
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Quoted from wisemonkey


It might be funny but I dont want my tax dollars supporting a station so that it can compete in the marketplace.  If the CBC is so good they shouldnt have a problem with starting to sell commercials and take care of themselves financially.


Yet another person who doesn't understand the concept of public media and its benefits.

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OpenMike
April 11, 2007, 3:48pm Report to Moderator
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Now if they could only replace Rick Cluff with Steven Quinn in the mornings, who is filling in this week, you would probably see the CBC numbers go into the stratosphere.  
Steven is very pleasant to listen to and while Rick does a good job he tends to come off as a real "know-it-all", especially when it comes to sports.  Just my two cents on a Wednesday
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duvaroo
April 11, 2007, 6:57pm Report to Moderator
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I heard Rick Cluff was retiring...maybe Stephen will finally get the talk show he's wanted for so long.
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Alljourno
April 11, 2007, 9:02pm Report to Moderator
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That'd be nice. If the CBC could handle his sarcasm, which many love. But usually the CBC doesn't like that sort of thing.
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arcade
April 11, 2007, 11:06pm Report to Moderator
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How long can the z95 management just sit back and do absolutely nothing now that the ratings are out. The beat has taken over and now zed goes down more in every ratings book.
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Anchor_Desk
April 12, 2007, 1:29am Report to Moderator
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Quoted from arcade
How long can the z95 management just sit back and do absolutely nothing now that the ratings are out. The beat has taken over and now zed goes down more in every ratings book.


That's what you get when a radio station is following orders from back east.

Go corporate radio!
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happyhappyhappy
April 12, 2007, 1:59am Report to Moderator
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Quoted from Anchor_Desk


That's what you get when a radio station is following orders from back east.

Go corporate radio!


The Z Management does not follow orders from the East, as long as they show a good bottom line they do what they want. They are old school ego's who all have bonuses tied to the bottom line and have egos so big that they actually believe that auctioning off a low end (contra'd) Honda to a listener data base of 10,000 people with next to zero exterior advertising was going to take them to the ratings promise land. Z is full of good talent (1 primadonna), promotions, and sales people all held back by arrogance up top. Unfortunately with Astral 15 months away the egos will continue to run the ship and ruin more good people and chances to turn it around. It's really sad to see.
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Alljourno
April 12, 2007, 4:29pm Report to Moderator
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Yeah, there's a lot of that going around. I don't understand how people an ascend to such lofty positions and then screw everything up once they get there.
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arthurdent
April 12, 2007, 5:53pm Report to Moderator

...from 'the Dark Side...'
Big Member
Gender: Male
Location: Greater Vancouver
Quoted from mike_marshall
12+ Mon-Fri 6A-10A

Central Share
1. CKNW -- 13.6
2. CBU -- 11.8

Full Coverage Weekly Cume
1. CBU -- 437,000
2. CKNW -- 287,500

Full Coverage Average 1/4 Hour
1. CBU -- 104,600
2. CKNW -- 66,500

Full Coverage TSL
1. CBU -- 2,091,000
2. CKNW -- 1,330,000



Full coverage numbers always favoured CBU in the past because of all the repeaters across the province.  I know there's some local programming in Kelowna and Prince George, and CFPR has been a stand-alone for CBC in Prince Rupert for a very long time, but my guess is that CBU still gathers in those up-country numbers.
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donlloyd
April 12, 2007, 8:31pm Report to Moderator
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Quoted from Alljourno
Yeah, there's a lot of that going around. I don't understand how people an ascend to such lofty positions and then screw everything up once they get there.

Perhaps its the Peter Principle http://www.bartleby.com/61/4/P0220400.html  
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nomad
April 13, 2007, 4:50am Report to Moderator

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Nice to see CFUN is holding it's position, with their on-air Hosts and Format. Go with what is obviously working, seems to be the order of the day.


Life is too short to drive boring cars.
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radioluver
April 13, 2007, 5:25am Report to Moderator

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Gender: Female
Location: Surrey
Age: 28
Quoted from Donovan
Another great book for The Beat. The change in evenings obviously didn't hurt them. Also looks like the Fred and Cathy comeback experiment is turning out as planned for Clear FM.


The change in evenings at the Beat happened mid-week of the last week of the spring book.  The evening ratings are indicative of Craig Fee's ratings, not Holly Conway's.  

Her ratings will be evident in the coming book (personally, I think evening ratings will go down....time will tell)

Does anyone have the evening breakdown?
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OpenMike
April 13, 2007, 4:31pm Report to Moderator
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Quoted from radioluver


The evening ratings are indicative of Craig Fee's ratings, not Holly Conway's.  

Her ratings will be evident in the coming book (personally, I think evening ratings will go down....time will tell)



Geez Craig, are you sure of that  
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thatguy
April 13, 2007, 4:34pm Report to Moderator
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Well, it is the truth.  (the ratings not be reflective of the current show).

The numbers going up or down in the next book are of course, a matter of opinion.  And dependent on what the competition does in the next book.
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