Vancouver Winter 07 S1 BBM 12+

Station/Format                     Spring 07 Spring 06

CKNW                                      9.9       14.7
CBU                                         8.7        8.4
CHQM                                      8.4        9.4
CBU-FM                                    7.4        6.1
CFMI                                        7.3        6.3
CFBT                                       6.8         5.2
CJJR                                        6.2         5.9
CKLG [JACK]                             5.6         8.3
CKCL [Clear FM]                       5.4         2 .4
CFOX                                       4.8         4.8
CKWX                                      4.7         3.7
CKZZ                                       3.6         4.5
CKST                                       3.5         1.4
CKBD                                       2.8         3.9
CISL                                        2.3         1.6
CFUN                                       1.4          1.6
CHMJ                                       0.4          0.9

I realize these are the 12+ numbers but some real interesting results in the Vancouver market like the huge drop for CKNW.  Will this result at least start making them a little nervous or should they just blame it all on lack of hockey?

Another great book for The Beat. The change in evenings obviously didn't hurt them. Also looks like the Fred and Cathy comeback experiment is turning out as planned for Clear FM.

Quoted from Donovan

Also looks like the Fred and Cathy comeback experiment is turning out as planned for Clear FM.

Not true.  Fred & Cathy stayed relatively flat, it was in mid-day and drive that they picked up numbers.

How about the folks at JACK FM, CKNW and Z95.  You have to feel for them because there's nothing more sickening than a horrific book.   But at the same time, is anyone suprised by the results?

Does anyone have the breakdowns on morning shows?

Bro Jake had a stellar outing.

Quoted from xaco80

Does anyone have the breakdowns on morning shows?

A12+ 5:30-9:00

1) NW
2) Beat
3) News 1130
4) Rock 101
5) QM

A18-49

1) Beat
2) Rock 101
3) JACK
4) News 1130
5) CFOX

Are you omitting CBC for a reason from the morning numbers.  Last book CBC had the number two
morning numbers, don't believe they fell off the screen so fast.

Quoted from OpenMike

Are you omitting CBC for a reason from the morning numbers.  Last book CBC had the number two
morning numbers, don't believe they fell off the screen so fast.

Just commercial dude. Do agencies care about CBC's numbers?

No dude.  But it would be nice to see where they really did wind up, so can we assume then that CBC is in there at #2 after 'NW, The Beat at 3, so on and so forth.  I don't work at an agency.  

Morning Share

12 +

#1 CKNW
#2 BEAT

18-34 Females

#1... BEAT 20.9
#2... Z95, 13.0

Ages 18-34 Males:

#1... BEAT 17.5
#2... FOX 16.0

Ages 18-34 Adults:

#1... BEAT 19.7
#2... FOX 12.1

Ages 18-49 Adults:

#1... BEAT
#2... ROCK 101 (unsure of share)

Ages 18-49 Females:

#1... BEAT 11.8
#2... QMFM  9.9

25-54 numbers?

How did  Z95.3FM  do this ratings book? Did they go up or down.

CKZZ            Now - 3.6        Was - 4.5

Down.

Big story to me is Clear hitting #2 F25-54

Once again it seems that everybody is hung up on Market Share, lets look at the number of people who listen to a station.


Source BBM S406 to S107
Central Cume 12+  S107         S406

CKWX            346,702          313,552
CFBT(Beat)     346,590          344,293
CKNW            342,683          348,334
QMFM            341,085          352,346
CFMI              279,881          256,808
ZED                263,471          308,076
JACKFM          261,370          286,450
CLEARFM        223,540          184,875
JRFM              219,336          219,103
Team 1040     211,698          159,538
CFOX             198,808           212,829
AM600           129,083           124,240
CISL              103,450             69,596
CFUN               72,432            69,596
Mojo                67,615            27,846

This I believe is a better gauge of who has the bigger D@%&.