(courtesy blatherwatch.blogs.com .... a consistent critic of KIRO Radio )

KOMO kicks KIRO ass in new arbitron ratings
June 30

The Snapple corks must be popping over at Fisher Plaza. In the 12+ ratings trends just released, KOMO beat KIRO for the first time in memory.

During March, April and May, the news talker and home of the Mariners, came up to 4th in the Market from 6th. KIRO went from 4th to 5th place.

In other surprises, Entercom's robot station KTTH jumped ahead of mighty Fisher talker KVI. The mighty no.1 forever, country music KMPS fell to number 3 behind R& B station KUBE and soft rocker KRWM-FM.

These ratings aren't of the 25-54 money demo, which is all important to advertisers, but it's remarkable for KOMO after all these years of KIRO market dominance.

KIRO has been shown signs of pulling itself out of its death spiral, since finally putting Dave Ross back into the 9 ta noon; hiring Ron Reagan and ostensibly filling the afternoon drive with the Man Show. The true fruits of these changes won't be seen for months, and with the Mariners out of the basement this year, there's not much chance of that for a few books.  

full Arbitrends on view at
http://www.radiodailynews.com/6-29%20seattle-tacoma.htm