KZOK is the number two biller in Seattle behind KMPS. Their average 5-7p spot rate is 300.00 and higher in morning drive, substantially higher. I would suspect they will bill around 14-15 million this year. Two million to the morning show annually would be worth it, considering the station billed about 8 million a year prior to the arrival of Rivers. Pretty good investment. I had heard two million a year for the entire show. T-Man is also in the million dollar range. Not sure about anyone else.
Ryan Seacrest makes ten million a year and the station bills 70 million, so Rivers salary is on par with the national average based on billing for a number one morning show.