Wolf wasn't the factor in the KRPM drop to number three. They didn't gain a decimal from their initial jump to 3.4 in Winter '06 following the format change. KUBE, KRWM, and KMPS have been close in a top three pack for awhile now and still are. This looks like nothing more than a shuffling of the order. The real story is this Christian AC station KCMS that has been steadily rising and is now #4 in the market with a 4.4. That's beating KIRO by 0.2 ! BTW, did some car listening while driving through the market yesterday. Liked progressive talker KPTK (Al Franken funny, smart and entertaining...Randi Rhodes entertaining but waaaaay over the top). They're not really pulling big audience though. Sure wish someone was doing an all-news "a-la" WX 1130. With KOMO and KIRO both news-talk (heavier on the talk) it's hard to get a traffic update when you need it. Didn't listen to the Christian AC, KCMS. |