Was asked to provide some feedback about "Soundie" awards -- it's the annual recognition in greater Seattle area of production in several categories from the past year (including song parodies, station imaging, agency & station spot copywriting, production, etc.).

Awards handed out tonight (5/4) in 18 categories ... and among them recognition of deserving talent.  My bias is that it's always rewarding to see people who seem to love their craft (and are good at it) receive the nod -- Eric McKaig of Seattle's CBS cluster won again this year for some outsanding creative/character/production.  Bad Animals (studio) won for their development of a McDonalds spot using alarm clock sfx to generate the McDonalds jingle ... and some great work that got regional & national airplay from agencies.

Winners will eventually be posted at http://www.psrba.org.

Say, when are they handing out the "Traffies" this year?