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Looks to be more shifting of staff than any major house cleaning. Sounds like Karen Kay may be a casualty...nothing mentioned this am about here...but maybe going to another Newcap station
I'm all for freshening and rebranding but I have to question if this move will actually increase ratings. I tuned in just in time to hear American Woman... yup. Now I'm just spitballing here but if they dropped 100K or so for design, increased marketing, new imaging packaging etc., will that make people that stopped listening to say "Hey, I didn't like American Woman before but NOW I can't wait to hear it again!"?
Wouldn't it make more sense to invest the money in better talent or resources for the existing talent to become more entertaining between American Woman and Roadhouse Blues?
That would all depend if you believe that the only reason K-Rock was down in the ratings was because people got tired of listening to "Classic Rock". K-Rock had a major music shift in the past two years...playing more Pearl Jam, Nirvana, Stone Temple Pilots and Alice In Chains. To some...not really "Classic Rock". K-97 means something in Edmonton...it's a heritage brand. I'm not for a second saying it's going to be all they need to do, but it's a good start.
In "heritagizing" 103.1 Calgary (XL) and 97.3 Edmonton (K97), it'll be interesting how ratings change for these two stations specifically. Newcap is on to something or will burn out spinning.
In "heritagizing" 103.1 Calgary (XL) and 97.3 Edmonton (K97), it'll be interesting how ratings change for these two stations specifically. Newcap is on to something or will burn out spinning.
Likely 'B' You can take a beater with 350,000 km on it, give it new paint and tires but under the hood it still has 350,000 km on it. They will always have a loyal fan base but that's about it. I don't know if "heritagizing' will make a difference. K97 ruled the roost back when there was two FM stations, times have changed. From what little I heard this morning, Walk this Way and Hotel California, the station hasn't. The change to the morning show can't do anything but help though, it was god-awful before. I think this will have a minimal impact if any on their ratings.
Even a 1 point bump is significant progress in the Edmonton market that's going to be even more competitive. .5 will do nicely if timed for the right book.
Kicking back to the nostalgia calls is a solid move, I don't know how many people I've met that would still refer to the station as K97, and that was with years of concentrated K-Rock branding. Fine tune the music, and work on the morning show and there could be some moderate (not spectacular) gains.
You know, it never ceases to amaze me how quick people are on here to crap all over something...wow.
A station tries to do something to increase it's numbers - and it's obviously meant as a shift to the heritage in the market and what response does it get on here:
"I don't see how changing the logo and name is going to make a difference." "Gee...which US station did they steal the logo from?" "From what I heard - Walk This Way and Hotel California - the station hasn't changed"
And what radio stations are you all programming? Yeah...that's what I thought.
having lived and worked in radio in Edmonton at the forerunner to K97, CJCA FM, this is great! K97 is the foundation to rock and roll on the FM dial in Edmonton and I believe Edmontonians love to look back on their roots, don't we all? I see WINNER all over this! It's a natch and most important, it feels 'comfy' Love it!
Honestly... I don't get Newcap's "heritage" moves. Part of me believes that while brands are important, there's also a truth to the fact that people just don't care all that deeply about radio.
If heritage meant anything, IBM would still be cranking out home personal computers, Eatons would still be around, and the big three auto makers would be riding high in the face of competition from imports.
Sunspot sitckers, heritage call letters, and classic contests -- they're all things that make radio geeks get warm and fuzzy inside. Average folks just don't care that deeply.
At the end of the day, it's not what you call yourself... it's what you put on the air that matters most.
You know, it never ceases to amaze me how quick people are on here to crap all over something...wow.
A station tries to do something to increase it's numbers - and it's obviously meant as a shift to the heritage in the market and what response does it get on here:
"I don't see how changing the logo and name is going to make a difference." "Gee...which US station did they steal the logo from?" "From what I heard - Walk This Way and Hotel California - the station hasn't changed"
And what radio stations are you all programming? Yeah...that's what I thought.
Good luck to the K97 crew...
So... instead of crapping all over the posters who were "crapping" all over the move, and since you seem to have some programming expertise the rest of us are sorely lacking, I'd love to hear your answer to my previous question:
Wouldn't it make more sense to invest the money in better talent or resources for the existing talent to become more entertaining between American Woman and Roadhouse Blues?
Seriously - has anyone else in this city done the same format for that long? K-97 hasn't always been a 'classic rock only' format, but for a lot of those album tracks they play, they earned the right because they were the first to play them here. Good to see that Newcap will keep *one* of it's format's stable without changing it on a whim. They're in the unenviable position of fending off attacks from all sides (The Bear, Sonic, and even their stablemate Capital FM), while having the only all-classic-rock format around. Does anyone else do that format, classic and nothing but? This'll serve to differentiate them from the other K-Rock's around (including the new ones in Ft. Mac and Cold Lake/Bonnyville).
Rebranding to K-97 is a solid idea, but that logo is terrible. I don't get it at all. Isn't that shape a play on highway signs in the US? Or even worse, a deputy badge? How is that relevant to Edmonton? I grew up in Edmonton, and there is no signifigance to that shape that I can see. Please, correct me if I am missing something.
There is a ton of classic K-97 logo's out there from the past. Why not use one of those? Maybe even rehash "The Spirit Of Edmonton" sell line. Instead, generic "Classic Rock, K-97". If you are going to live in the past including long promo's about how Terry started in 1986....why not go all the way?
Maybe they'll bring back the foreground feature "Focus 97" at 10:30am weekdays with Sharon Mallon.
Personally, I think it is the exact right move for them, as another poster had mentioned, in recent years they had lost some focus with adding the 90's grunge tunes and lost some share as a result. It wasn 't going to have an impact if they just stopped playing that stuff, they needed a method to tell people about it and I think this move achieves that. Also from what I understand most classic rock fans in Edmonton kept calling the station K-97 anyway so it makes sense
Rebranding to K-97 is a solid idea, but that logo is terrible. I don't get it at all. Isn't that shape a play on highway signs in the US? Or even worse, a deputy badge? How is that relevant to Edmonton? I grew up in Edmonton, and there is no signifigance to that shape that I can see. Please, correct me if I am missing something.
There is a ton of classic K-97 logo's out there from the past. Why not use one of those? Maybe even rehash "The Spirit Of Edmonton" sell line. Instead, generic "Classic Rock, K-97". If you are going to live in the past including long promo's about how Terry started in 1986....why not go all the way?
Maybe they'll bring back the foreground feature "Focus 97" at 10:30am weekdays with Sharon Mallon.
I could be wrong but I thought it was supposed to be a take on the Harley-Davidson logo, or at least that's what it made me think of, which seemed to fit with classic rock.
WHAT THE HELL!!!! K-Rock......K-97.....Who cares!!! Just you groupies, not the listener, he or she won't even notice........What matters is what comes out of the radio.....What is wrong?....3 songs an hour, Terry (I LOVE my voice) Evans, Melissa Wright telling me (while holding her nose), how drunk she got last night.
Rebranding to K-97 is a solid idea, but that logo is terrible. I don't get it at all. Isn't that shape a play on highway signs in the US? Or even worse, a deputy badge? How is that relevant to Edmonton? I grew up in Edmonton, and there is no signifigance to that shape that I can see. Please, correct me if I am missing something.
There is a ton of classic K-97 logo's out there from the past. Why not use one of those? Maybe even rehash "The Spirit Of Edmonton" sell line. Instead, generic "Classic Rock, K-97". If you are going to live in the past including long promo's about how Terry started in 1986....why not go all the way?
Maybe they'll bring back the foreground feature "Focus 97" at 10:30am weekdays with Sharon Mallon.
There is no signifigance to the shape you can see?
I could be wrong, but I think it's an "Oil Can" logo. the OIlers had one on the shoulders of their third jerseys a couple of years ago.
I liked the old morning show WAY better. Nothing besides shuffling a few people around, yet people still call in saying "Glad to have K-97 Back"?? What's with these people?
Honestly... I don't get Newcap's "heritage" moves. Part of me believes that while brands are important, there's also a truth to the fact that people just don't care all that deeply about radio.
If heritage meant anything, IBM would still be cranking out home personal computers, Eatons would still be around, and the big three auto makers would be riding high in the face of competition from imports.
Sunspot sitckers, heritage call letters, and classic contests -- they're all things that make radio geeks get warm and fuzzy inside. Average folks just don't care that deeply.
At the end of the day, it's not what you call yourself... it's what you put on the air that matters most.
as any change comes along, i wish the best for everyone at the station. when everyone wins, well, everyone in the business wins. i also have to agree with canuckkid in this re-branding being all but superficial. the only time i've ever heard (or had) a conversation about radio with an average listener is when they knew i or someone i know works in the business. maybe i don't hang out in the right sampled crowds... jk
re-brand or not, cirk deserves better numbers and i hope this is the tsn turning point.
I could be wrong but I thought it was supposed to be a take on the Harley-Davidson logo, or at least that's what it made me think of, which seemed to fit with classic rock.
That shape is 100% US highway sign...think Route 66. I fail to see the connection with Edmonton or classic rock.
On the other hand, I think the move to re-brand as K-97 may be the smartest move ARG has made in a while. Will it win them points in the book? That remains to be seen, but unless you improve what's coming out of the speakers, a new logo & imaging isn't going to help much. (Remember 95 Crave?)
Good luck to K-97, I hope this is just the beginning.
WHAT THE HELL!!!! K-Rock......K-97.....Who cares!!! Just you groupies, not the listener, he or she won't even notice........What matters is what comes out of the radio.....What is wrong?....3 songs an hour, Terry (I LOVE my voice) Evans, Melissa Wright telling me (while holding her nose), how drunk she got last night.
Bitter because you can't get work, wireless? Do you really think these people are mindless fucks? They've spent more than guys like us will make in 4 or 5 years just on research for this. And yes, people still do care. As they get older, they eat that nostalgia thing up. Like red sports cars when you are fifty.
That shape is 100% US highway sign...think Route 66. I fail to see the connection with Edmonton or classic rock.
On the other hand, I think the move to re-brand as K-97 may be the smartest move ARG has made in a while. Will it win them points in the book? That remains to be seen, but unless you improve what's coming out of the speakers, a new logo & imaging isn't going to help much. (Remember 95 Crave?)
Good luck to K-97, I hope this is just the beginning.
The 95 Crave situation is much different. In that siutation Z95 had The Beat come along and take the Top 40 position in the market which Z had previously been the sole owner of. They decided to panic and do the god awful Crave thing which was a huge mistake, and now with Eric Samuels gone and Brad Phillips as GM I am sure it will be fixed.
In the case of K97/K-Rock ... What they were doing as K-Rock didn't match what the listeners wanted or expected from them. They wanted classic rock and most still called the station K-97 . As I said previously, it seemed the station had lost some focus and they were playing too much 90's rock (Metallica/RHCP/Pearl Jam etc.) They are back to being a meat and potatoes classic rock station similar to Q107 Toronto or Rock 101 Vancouver. I think the other changes are designed to reflect what they are doing on the air.
The 95 Crave situation is much different. In that siutation Z95 had The Beat come along and take the Top 40 position in the market which Z had previously been the sole owner of. They decided to panic and do the god awful Crave thing which was a huge mistake, and now with Eric Samuels gone and Brad Phillips as GM I am sure it will be fixed.
I guess I was a little vague in my comparison...I was thinking the initial flip from Z-95 to Crave, where, essentially the station that emerged was Z-95 in a new dress.
I don't get it. The station sounds just as bad as it did a week ago. Why don't they get some staff that sounds good. New, fresh, exciting!!!!!!!Anything that might be entertaining. Terry Evans sucks. Melissa has the most nasal voice, can't listen. I agree that Phil is good, and so is Diesel. What about Kirk, he's frickin' hilarious. They could do so much better. Repackaged crap is what they are. Too bad, but they're ratings will show that noboby they aren't going to work.
By Graham Hicks Hicks on Six EdmontonSun.com July 8th, 2008
SENTIMENTAL JOURNEY
If it's broken, you keep tweaking until it's fixed.
K-Rock has gone full circle.
For the station's 30th anniversary, it's gone back to its K-97 moniker, a name still used by listeners for what was once the top rock station in town.
Today's it's "heritage" all the way.
The music is classic rock with a vengeance.
The Terry Evans, "Laverne and Shirley" morning show is kaput after one year.
Melissa Wright returns to her old stompin' ground, hosting the midday show.
Karen Kay goes back to CFCW news.
Terry stays on the morning show, where he's been since 1999, other than the two years he was off truckin'. Terry has K-97 pedigree as well, hosting the mid-morning show from 1987 to 1992. (Terry was at the Bear from 1992 to 1997.)
Rob Berg goes back to the afternoon-drive.
Relative newcomer Mike Diesel becomes the K-97 kid, holding down his evening show. Diesel looks like a keeper. Other than Mike, just like the old days!
* Station manager Randy Lemay would love to see a return to K-97 ratings. In 1991, K-97 had twice as many listeners than closest rivals (in those days) CISN and CFRN combined.
During K-Rock's best days, 2002 to 2004, it was the second or third most-listened-to station in town. Lately it had sunk to a bottom-feeding 10th.
* Advertisers will watch with interest to see how K-97's sister station, reformatted from country Big Earl to pop classic Capital FM, does in the upcoming summer ratings. Big Earl was a good country station, but just couldn't peel listeners off CISN-FM. Big Earl morning hosts Greg Shannon and Tera Lee are now reunited, on mornings at Red Deer's country CKGY.
* Capital FM is looking for a "name" morning show host, but our sources say it won't be former Cool 880's Chuck Chandler.
Yup, no one kisses Terry Evans ass like Phil Aubrey. What a crappy morning show!
That's really nice to say! Phil is always bugging Terry about being old and grouchy, and furthermore they've only been working together for like two weeks...seems a little early to have such an angry opinion.
The K97 ship is finally starting to turn things around. Personally, I think the jocks on there are terrific and working at becoming better. I really don't think it's fair how you can just easily write off people on radio. No one comments on our jobs like we comment about radio people's jobs. Give them a chance guys! The music is better than ever and progressively getting even more terrific day by day. It'll take more than a day or a couple weeks for K97 to be at the top again but there slowly on their way there.
That's really nice to say! Phil is always bugging Terry about being old and grouchy, and furthermore they've only been working together for like two weeks...seems a little early to have such an angry opinion.
The K97 ship is finally starting to turn things around. Personally, I think the jocks on there are terrific and working at becoming better. I really don't think it's fair how you can just easily write off people on radio. No one comments on our jobs like we comment about radio people's jobs. Give them a chance guys! The music is better than ever and progressively getting even more terrific day by day. It'll take more than a day or a couple weeks for K97 to be at the top again but there slowly on their way there.
That's really nice to say! Phil is always bugging Terry about being old and grouchy, and furthermore they've only been working together for like two weeks...seems a little early to have such an angry opinion.
The K97 ship is finally starting to turn things around. Personally, I think the jocks on there are terrific and working at becoming better. I really don't think it's fair how you can just easily write off people on radio. No one comments on our jobs like we comment about radio people's jobs. Give them a chance guys! The music is better than ever and progressively getting even more terrific day by day. It'll take more than a day or a couple weeks for K97 to be at the top again but there slowly on their way there.
I agree that you have to give the morning show time to find it's legs. I haven't heard it but two weeks isn't enough time to pass judgement. It can't be worse than Terry with the two girls. As far as music being better and better, from what little I've heard, it seems to be the same old, same old. Fans of that genre are happy with that though. I don't see them back on top, the 4-5 share they've had the last couple of books is about the best they can hope for. It won't get worse though, just that same. Newcap's best bet for success is to throw everything at Capital.
As I said previously, it seemed the station had lost some focus and they were playing too much 90's rock (Metallica/RHCP/Pearl Jam etc.)
I disagree. I'd say it was the gradual but noticable shift towards playing all David Wilcox all the time. If they just get a couple songs by other people in there they'll be well on their way.
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I'd love to hear your answer to my previous question:
