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With Tim Russert's Death, NBC News Must Replace a Man of Many Roles
by Bill Carter and Jacques Steinberg Tuesday, June 17, 2008
The sudden death of Tim Russert has left the management of NBC News, for the moment at least, at a loss to contemplate how to replace him.
Mr. Russert was not only the moderator of “Meet the Press,” television’s most successful political talk show, he was also the chief of NBC’s Washington bureau, responsible for the hiring of staff members and directing its operations. More significantly, he was NBC’s public face on politics, appearing regularly on the network’s full range of programs, including the “Today” show, NBC’s “Nightly News,” and on its cable news channel MSNBC.
“It’s going to take four or five people to replace Tim,” said Bob Schieffer, Mr. Russert’s competitor for two decades on CBS’s Sunday program, “Face the Nation,” in a telephone interview from a barge in the Burgundy region of France, where he was vacationing.
“They’ve got to find a moderator for ‘Meet the Press.’ They’ve got to find a manager for that bureau. They’ve got to find someone who understands as much about politics as Tim does and there aren’t many people who do. They’ve got to find someone who is willing to get up in the morning and go on the ‘Today’ show and do the ‘Nightly News’ and then stay up late to go on MSNBC.”
Jeff Zucker, the president of NBC Universal, the parent company of NBC News, said the network was well aware of the issues it faced going into a pivotal presidential election.
“Nobody should even think about replacing Tim Russert,” he said in a telephone interview on Sunday. “What someone will need to do is find the next way to do ‘Meet the Press’ and provide political analysis. Anybody who thinks they can replace Tim Russert is kidding themselves.”
Any open speculation about whom NBC might turn to was muted out of deference to Mr. Russert and his family. One manifestation of NBC’s reluctance to engage in any planning for its future was the network’s decision not to name a host for next week’s edition of “Meet the Press.” The former NBC anchor, Tom Brokaw, filled in on Sunday, hosting a show devoted to a celebration of Mr. Russert’s career.
But the list of potential names to assume the moderator role on “Meet the Press” is already well known. From inside NBC, the potential candidates include the evening news anchor, Brian Williams, who would be doing double duty (as Mr. Schieffer did for a time at CBS), correspondents David Gregory and Andrea Mitchell and MSNBC hosts like Chris Matthews, Joe Scarborough and Keith Olbermann. Several of those names are already lightning rods for critics, however.
NBC could smooth the transition by offering the post on a temporary basis to Mr. Brokaw, who stepped down as the network’s anchor in 2004. Because of past associations both with NBC and Mr. Zucker, Katie Couric will also very likely be mentioned as a possibility, with her tenure as the anchor of the “CBS Evening News” widely expected to end sometime in the next year.
In planning election coverage without Mr. Russert, NBC has him to thank. He was widely regarded as a good judge of talent and a good mentor at the network, and the list of successors includes many people, including Ms. Couric and Gwen Ifill of PBS, whom he recruited or encouraged.
On Sunday, the network was also preparing for funeral services and memorials. A public wake for Mr. Russert will be at 2 p.m. Tuesday at St. Albans School in Washington, with a private funeral mass and burial on scheduled for Wednesday morning. A private memorial service, to be televised live on MSNBC, will be held Wednesday afternoon at the Kennedy Center.
Mr. Russert had led “Meet the Press,” the oldest continuous program on television, since 1991. Under Mr. Russert, “Meet the Press” had become a source of prestige for NBC as the premier place for newsmakers and political candidates to make their case to the nation. It also provided financial value for the network, generating tens of millions in profit every year.
Mr. Zucker said, “Tim gave us an enormous advantage that was not quantifiable.” That advantage had been re-emphasized during the intense interest in the current political year — and his absence is sure to alter the network’s plans leading up to the November presidential election.
Just last week, NBC News began for the first time to describe its plans for covering the Republican and Democratic conventions: at least three hours of live prime-time coverage during each convention on NBC, and 20 hours a day on MSNBC. In both instances, Mr. Russert was set to be a constant presence, as an analyst alongside Brian Williams on NBC, and as an analyst and sometime host on MSNBC during its many hours of coverage.
For Mr. Russert, that sort of around-the-clock service on multiple platforms was hardly unusual. On June 3, the night of the final Democratic nominating contests in Montana and South Dakota, Mr. Russert was up late on MSNBC, offering commentary on the speeches of Senators Barack Obama and Hillary Rodham Clinton. The next morning, he got up early to appear on “Today,” then crossed the street for an appearance on “Morning Joe,” the morning political talk show on MSNBC.
Mr. Russert’s willingness and even eagerness to supply NBC News with every ounce of political expertise he could summon was something of a legend at the network.
Mr. Zucker recalled a conversation with Mr. Russert from the days after the presidential election in 1992. At the time, Mr. Zucker was the executive producer of “Today,” and Mr. Russert was already augmenting his jobs on “Meet the Press” and running the Washington bureau by making frequent guest appearances on “Today.” How frequent? Mr. Zucker recalled calling Mr. Russert at one point to say, “You’re not going to believe this, we’re going to put you on for the 40th day in a row.”
Mr. Zucker asked Mr. Russert if he wanted a break. “Jeff,” Mr. Zucker recalled Mr. Russert replying, “you’ve got to give the people what they want.”
Brokaw will, undoubtedly, be the interim host for Meet The Press until a successor is found. Because Russert was also the NBC Washington Bureau chief, filling in that position will be their top priority in an election year. Unless they come across someone with the same zeal as Russert had for the dual role, I could see them maybe going with a "panel" format for MTP which they had pre-Russert. I see David Gregory figuring in here somewhere either at MTP or elevated to the Bureau chief position.
Now if Wolf Blitzer's contract at CNN was expiring...
interesting choice. i watched some of his archived interviews with Russert online, seems to have a basic (no frilly words) approach...not unlike Russert.
By DAVID BAUDER, AP Television Writer Thu Jun 19, 2008 Brian Williams (AP Photo/Richard Drew, file)
Top NBC anchorman Brian Williams will host the next "Meet the Press" but the network hasn't chosen who will permanently replace Tim Russert, an NBC News spokeswoman said Thursday.
The guests will be Sens. Lindsey Graham, R-S.C., and Joe Biden, D-Del., who had been lined up to speak with Russert last week.
Tom Brokaw was the host Sunday, two days after Russert died of a heart attack. The show was turned into a tribute to its longtime host.
Brokaw joked about jockeying for the job while speaking at Russert's memorial service in Washington on Wednesday, and the MSNBC cameras cut to a shot of Steve Capus, the NBC News president who will be making that decision.
NBC News reporters David Gregory and Andrea Mitchell are considered possible permanent choices, along with "Hardball" host Chris Matthews. Williams, anchorman of "NBC Nightly News," could do it but that would make for a tough schedule. There is also some sentiment toward having Brokaw, the longtime nightly news anchor, do the job temporarily.
It's an important decision for NBC, since "Meet the Press" was a clear leader in the Sunday morning talk show ratings, chiefly on the strength of Russert's personality. The show reportedly makes more than $60 million in revenue for the network and often had a waiting list for advertisers.
NBC also needs to find someone who will fill Russert's role as Washington bureau chief.
As I saw McCain speech in pollclash, I feel that we need a change but I strongly believe McCain can do the job. We do not need a president that turns his back to the "National Anthem" or will not say the "Pledge of Allegiance”! McCain gets my vote 100% because he doesn't turn his back on the anthem nor refuses to say the pledge.
If you haven't already, I recommend reading "Big Russ and Me". A very inspirational book. The hardcover version is on sale at Chapters/Coles for $5.49. This week's People magazine, hitting stands today as well...
At the conclusion of this week's Meet the Press, Brian Williams announced that Tom Brokaw would become the host of Meet the Press through the current election cycle. A great choice.
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