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CBC announces key details for BEIJING 2008: THE OLYMPIC GAMES << CBC to provide an unprecedented 2,400 hours of coverage; Canadians to see entire Games in High-Definition for first time ever >>
TORONTO, July 15 /CNW/ - In its 52nd year of Olympic broadcasting excellence, CBC, Canada's Olympic Network, will serve viewers better than ever, providing more than 2,400 hours of unprecedented coverage of BEIJING 2008: THE OLYMPIC GAMES - marking the most hours of exclusive Olympic coverage ever available to Canadians. In addition, for the first time ever, Canadians will experience the entire Games in High-Definition (HD).
CBC's broadcast of Beijing 2008, which is being regarded as one of the most anticipated and historically significant Olympic Games, begins on Wednesday, August 6 at 4:45 a.m. ET on CBC Television and CBCSports.ca with live coverage of a preliminary women's soccer match featuring Canada taking on Argentina. On Thursday, August 7 at 9 p.m. local, CBC preps Canadians for the Games with Beijing 2008 Preview (also on CBCSports.ca at 8 p.m. ET), followed by live coverage of the Opening Ceremony on Friday, August 8 at 7 a.m. ET, which will include all of the pageantry from the Parade of Nations (simulcast on CBC Newsworld).
CBC Television will maintain the network's golden tradition of airing most events live, and, together with CBCSports.ca, CBC's digital channel bold, CBC Newsworld, CBC Radio, Radio-Canada, RDS and TSN, will bring the Beijing Games home to Canadians. CBC will broadcast more than 2,000 hours of English-language coverage of BEIJING 2008: THE OLYMPIC GAMES, with CBC Television providing 282 hours, CBC Newsworld airing 145 hours, bold broadcasting 250 hours, TSN offering 150 hours and CBCSports.ca presenting more than1,500 hours of event coverage. For French viewers, Radio-Canada will offer 263 hours of content while RDS will provide 206 hours of coverage of BEIJING 2008: THE OLYMPIC GAMES.
"CBC's coverage of the Beijing Games will allow Canadians to have more access to the Olympics than ever before," said Trevor Pilling, Executive Producer, BEIJING 2008: THE OLYMPIC GAMES. "Our broadcast package is unprecedented, especially in terms of the total hours of coverage produced, the multiple platforms available and our excellent cast of commentators and analysts. The 2008 Games are a coming out party for China and feature some of the best athletes the world has ever seen - and CBC will present it all in HD - from inside the stadiums to the crowded streets, our viewers will see everything."
In order to accommodate the 12-hour time difference in Beijing, CBC Television will begin each day with Olympic Morning, hosted by Scott Russell and Diana Swain from 6 a.m. to 12 noon ET. Olympic Prime, with host Ron MacLean, kicks off at 6 p.m. ET while Ian Hanomansing takes over the reigns at 12 midnight ET to host Olympic Pacific Prime. The 12-hour time difference is a plus for Canadian viewers, as they will be able to see big-ticket events such as Swimming and Gymnastics gold medal events live during Olympic Prime.
In addition to a daily simulcast of coverage from CBC Television and bold (CBC's digital channel), CBCSports.ca will offer up to nine live, uninterrupted streamed events daily throughout the games. CBCSports.ca/Olympics will provide more than 1,500 hours of live Olympic coverage in addition to extensive on-demand video, interviews, highlights, cultural features, CBC News regional reports and CBC Radio clips . CBC's digital channel bold is home to exclusive, live daily coverage of Equestrian and Sailing events for BEIJING 2008: THE OLYMPIC GAMES. Starting Friday, August 8 bold will telecast more than 250 total hours from Beijing, including more than 150 hours of combined live coverage.
CBC Newsworld will work in conjunction with CBC Television, providing 145 hours of coverage of BEIJING 2008: THE OLYMPIC GAMES. In addition to providing Canadians with up-to-the-minute information regarding athletic performances and achievements, CBC Newsworld will report on stories beyond the field of competition, including special interviews and features during BEIJING TODAY, airing every hour on the half-hour, starting at 6:30 a.m. until 1 p.m. ET, beginning August 9th. Veteran sports journalist Brian Dunstan, who has covered six Olympic Games, will host the daily program. CBC NEWS: MORNING host Heather Hiscox with Colleen Jones will also be in Beijing to tell the big stories of the day from the sidelines and behind-the-scenes.
Chief News Correspondent Peter Mansbridge will be in Beijing hosting CBC NEWS: THE NATIONAL live from Monday, August 4 to Thursday, August 7 at 9 and 11 p.m. ET/PT on CBC Newsworld and 10 p.m. (10:30 p.m. NT) on CBC Television. For the duration of the Games, THE NATIONAL will be seen in its entirety on CBC Newsworld at 9 p.m. ET/PT, 10 p.m. ET and 11 p.m. ET/PT. A 10-minute version of the program will air nightly during Olympic Prime on CBC Television.
Beginning Saturday, August 9 through to Saturday, August 23, CBC Radio One will provide listeners with all the scores and results from Beijing, along with an insider's perspective on the events and drama as it unfolds.
Each day during the Games, Canadians can tune into OLYMPIC REPORT beginning at 5:53 a.m. ET (1/2 hour delay in NT) where hosts Matt Galloway, Dwight Smith, Jill Dempsey and Scott Regehr will provide in-depth analysis and results. Additionally, CBC Radio's CBC NEWS: WORLD REPORT, THE INSIDE TRACK, CBC NEWS: THE WORLD THIS HOUR, CBC NEWS: THE WORLD AT SIX and a special edition of CROSS COUNTRY CHECKUP on August 3 will provide further support with Olympic stories that follow the issues and athletes.
In addition to television, online and radio, Canadians can also access Olympic Games content on their cell phones. Bell Mobility subscribers can keep abreast of all the action in Beijing with a 2-3 minute highlight package of CBC's Olympic Games coverage delivered throughout the day to their cell phone, available via Bell Mobility's Beijing 2008 video bundle. Subscribers can check Canada's medal standings; view exclusive interviews with athletes and text votes for top Bell Olympic Moments on CBC every day throughout the Games. Bell ExpressVu subscribers will be able to access a range of Olympic Games coverage at the touch of a button with Olympic Mosaic. Viewers will not miss a moment of the action as Olympic Mosaic provides access to five different channels at once - CBC, CBC HD, CBC Newsworld, bold, and TSN, along with the Bell Moment of the Day. Olympic Interactive, also available to Bell ExpressVu subscribers, provides viewers with interactive CBC coverage including up to the minute news; in-depth event information; athlete biographies; history; sports essentials and broadcast schedules.
CBC/Radio-Canada is the broadcast home to Beijing 2008 in Canada. CBC, Canada's Olympic Network, will provide comprehensive, daily live Olympic Games coverage on CBC Television, CBC's digital channel bold, CBC Radio, CBC Newsworld and CBCSports.ca, ensuring that Canadians can experience the excitement of the Olympic Games when and where they want. Olympic fans can visit CBCSports.ca/Olympics 24 hours a day, seven days a week leading up to and during the 2008 Olympic Games for comprehensive coverage, including breaking news, athlete blogs, in-depth reports, live and on-demand streaming, special features, and more.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. With 28 services offered on Radio, Television, the Internet, satellite radio, digital audio, as well as through its record and music distribution service and wireless WAP and SMS messaging services, CBC/Radio-Canada is available how, where, and when Canadians want it.
For further information: For detailed broadcast schedule and further information, contact: James Lamont, (Office) (416) 342-1818, (Mobile) (416) 859-5870, james.lamont@MediaProfile.com; Jess Rutledge, (Office) (416) 342-1820, (Mobile) (416) 303-0699, jessica@MediaProfile.com
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