Well said.  

What's thay old saying "if you can't take the heat get out of the kitchen".  If you are willing to make points, you have to be willing for others to comment on them otherwise there is no point to this board.

Crank and his three posts since joining up back in the spring, and you're gonna take your ball and go home now? Well that's too bad. I guess we'll wait till the younger, hipper, more intune staff members at your station tune you in that there's another 'New' form of chatter out there. You just finish up with the tin cans and string, or were you and the Old Boys Network off rubbing and tugging one another? geez, guy, nobody, NO ONE,said anything overly nasty about you on this thing, now I may not agree much with Bangs, and may have even thought you were sorta right, but come on guy, that's not how you treat people, even anonymous ones. Or is it? Old-school boy!

I am new to radio and spouting of my "logic" is why I come here.

As for ratings... every station is number 1!  Yeah to all of us.

Congratulations to everyone here for such an interesting posting.  The exchange of opinions and idea's inspires me to keep reading these posts.  I for one seek and welcome the full spectrum of thoughts and opinions.  Those who use logic, intelligence and decorum typically will garner my respect for their positions irrespective of my own views.

Let me fan the flames a tad-

From the seasoned PD's, GM’s and Mike-jockeys, correct me if I'm wrong.  Are BBM's not just simple statistics?  Statistics with blips, errors and trends.   Stats used to spin a position for any respective dial position for their share of national accounts.   Stats used to convince the narcissistic small business owner to put his name up in lights on your dial position.  Stats which can be shuffled like a deck of cards by those "Slick Willy" magicians down the hall in the sales meetings.
The old adage, stats are like a lamp post- you can lean on them or be illuminated by them, but mostly all you see when the lights come on is who's loitering around the lamp-post.  

I realize Radio lives and dies by the "Book" but perhaps this is why there is so much controversy and insecurity by "Radio Folk" when talking about it.  Is it possible that in the grand scheme of things, unless you're in radio- the rest of the world is too busy to notice?   Is it possible the rest of world is rapidly changing and Radio is too busy debating S3 BBM's to notice?

Am I wrong?  Naive?  A dinosaur?  I'm curious for your responses

Quoted Text

Am I wrong?  Naive?  A dinosaur?  I'm curious for your responses

No, I actually believe you to be one of the rarest finds in paleontology, you're a "Naivesaur"!

But seriously - Well put!

CranK:

kthxbye 8-)

I am surprised that NW remains so strong considering what has gone on in the past year. I rarely listen to them.
I am also surprsied that the Team1040 remained so weak in losing a point. Maybe with the hockey season starting the ratings will improve.

I can say with certainty that I have never in my 20+ years in radio seen a single media buy made off of 12+ numbers.

12+ is all about pride.  I always love seeing one of my stations win 12+ because it feels good and looks good. It is what the paper prints and what bbm gives everyone access to right on their website.  They give it out free because... it's worth nothing.  What is valuable (and what you have to pay bbm for) is the demo breakouts.

Most ad buys are made on 25-54 numbers.  You can be #1 12+ and lose a huge amount of money if you don't win 25-54.

There are other important demos for sure, but the lion's share of revenue is going to the station that wins 25-54 almost all the time in almost every rated market.

And as skythings pointed out, wise operators know that ratings fluctuate.  One book - even two - doesn't make a trend.  Especially when all you can see is 12+.

Indeed. Yet, I still wonder why stations apply for that which will deliver nothing more than "kiddie-cumes". And that's if they can knock off the competition!

Whassamatter? Can't deal with grownups?