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Sorry about the confusion... I compared the S-3 ratings with the S-1 Ratings.
S3 2006 Vancouver
CKNW AM 10.7 (CKNW 980AM) +.3 CKLG FM 9.5 (Jack FM 96.9) +1.9 CHQM FM 9.3 (QM/FM 103.5) -.3 CBU 7.1 (CBC AM) -1.2 CFMI FM 6.3 (Rock 101) -1.1 CJJR FM 6.2 (93.7 JR FM) +.1 CFBT FM 6.2 (94.5 The BEAT) -1.1 CBU-FM 6.1 (CBC) +.2 CFOX FM 5.5 (99.3 The Fox) +.7 CKZZ FM 5.3 (Z95-3) -.8 CKWX AM 4.2 (News 1130) +.2 CKBD AM 3.5 (Unforgettable 600AM) -.4 CKCL FM 3.0 (Clear FM 104.9) UNCHANGED CISL AM 2.1 (CISL 650AM) +.3 CFUN AM 1.9 (CFUN 1410AM) +.4 CKST AM 1.5 (The TEAM Sports Radio 1040AM) -.1 CHMJ AM 0.1 (AM730) -.6
S2 2006 Vancouver
CKNW AM 10.4 (CKNW 980AM) CHQM FM 9.6 (QM/FM 103.5) CBU 8.3 (CBC AM) CKLG FM 7.6 (Jack FM 96.9) CFBT FM 7.3 (94.5 The BEAT) CFMI FM 7.4 (Rock 101) CKZZ FM 6.3 (Z95-3 Vancouver) CJJR FM 6.1 (93.7 JR FM) CBU-FM 5.9 (CBC) CFOX FM 4.7 (99.3 The Fox) CKWX AM 4.0 (News 1130) CKBD AM 3.9 (Unforgettable 600AM) CKCL FM 3.0 (Clear FM 104.9) CISL AM 1.8 (CISL 650AM) CKST AM 1.6 (The TEAM Sports Radio 1040AM) CFUN AM 1.5 (CFUN 1410AM) CHMJ AM 0.7 (AM730, formerly known as MoJo 730)
Actually, you're comparing S3 results with S1 - not S2 as titled. From elsewhere on the site, here are the S2 numbers for comparison:
S-02 CKNW AM 10.4 (CKNW 980AM) CHQM FM 9.6 (QM/FM 103.5) CBU 8.3 (CBC AM) CKLG FM 7.6 (Jack FM 96.9) CFBT FM 7.3 (94.5 The BEAT) CFMI FM 7.4 (Rock 101) CKZZ FM 6.3 (Z95-3 Vancouver) CJJR FM 6.1 (93.7 JR FM) CBU-FM 5.9 (CBC) CFOX FM 4.7 (99.3 The Fox) CKWX AM 4.0 (News 1130) CKBD AM 3.9 (Unforgettable 600AM) CKCL FM 3.0 (Clear FM 104.9) CISL AM 1.8 (CISL 650AM) CKST AM 1.6 (The TEAM Sports Radio 1040AM) CFUN AM 1.5 (CFUN 1410AM) CHMJ AM 0.7 (AM730, formerly known as MoJo 730)
OK, thanks for the BBM link. As far as cume goes, 12+, I see the top 6 as: (plus or minus and leaving out CBC because advertisers don't care)
QMFM - 377,000 CKNW - 362,000 JACK - 351,000 Z95.3 - 324,000 News1130 - 302,000 Rock 101 - 294,000
This is interesting, but I'd sure like to see the 25-54 cume. I'm guessing when you take out all the seniors, the two AM station positions would be interesting! Anyone?
Take out the Seniors? You must be kidding. Seniors are rated from either 50 or 55, and that age group has a helluva lot more money that the 18 - 39 year olds. The 50+ is the new buying power. How many teenagers can buy motorhomes, big cars, big boats and travel all over. NW makes money, and most of that reason is because of that age demo. Get a life, realize that the teens are not the real buying power today.
Get a life, realize that the teens are not the real buying power today.
Oooh...good comeback...that stings!
The numbers merely point out that in the 25-54 demo, News1130 has more listeners than 'NW. Calm down. No-one said teens were the real buying power. I fall into the 25-54 demo and have bought a heckuva lot more 'stuff' than my parents have in the last few years. I also unabashadly listen to News1130 when I'm driving to different job sites. (Still giving F&C a chance in the morning, and hoping the music gets less repetitive) I still wish there was a better way to get more accurate results from ratings though... but that's another thread.
I am surprised that NW remains so strong considering what has gone on in the past year. I rarely listen to them. I am also surprsied that the Team1040 remained so weak in losing a point. Maybe with the hockey season starting the ratings will improve
I too am surprised that NW continues to do as well as it has enlight of all of the layoffs and changes. Like underdog I rarely listen to 'NW now, The Bill Good Show every now and then but that is about it. Like someone once said many of 'NW's listeners have their dial welded to 'NW and don't realize their are other stations in the market. Sooner or later those listeners will either a) die or b) find something else like we have. You can't simply decimate a station like they have and have it not effect you down the line.
"You can't simply decimate a station like they have and have it not effect you down the line."
First, it's "affect." Second, yes you can. People have been saying that exact same thing since Corus took over, but NW hasn't faltered. Sure, their 25-54 numbers aren't strong - and they'll lose more 18 - 34s with no hockey, but the Top Dog just keeps on barking - regardless of how many people they've let go over the years. Recent additions are strong - Bennett sounds great.
"You can't simply decimate a station like they have and have it not effect you down the line."
First, it's "affect." Second, yes you can. People have been saying that exact same thing since Corus took over, but NW hasn't faltered. Sure, their 25-54 numbers aren't strong - and they'll lose more 18 - 34s with no hockey, but the Top Dog just keeps on barking - regardless of how many people they've let go over the years. Recent additions are strong - Bennett sounds great.
Oops...you are right, thanks genius it is "affect". You must be Corus shareholder
"You can't simply decimate a station like they have and have it not effect you down the line."
First, it's "affect." Second, yes you can. People have been saying that exact same thing since Corus took over, but NW hasn't faltered. Sure, their 25-54 numbers aren't strong - and they'll lose more 18 - 34s with no hockey, but the Top Dog just keeps on barking - regardless of how many people they've let go over the years. Recent additions are strong - Bennett sounds great.
She is right and she's right, right?
People on here might not like the way Corus does business, but they're business is good.
You know the audiophiles on here get off on slick splitters or great "bits?"
Well there are business school grads that get off on profit margins and operating costs... and they must be getting it right at the Vancouver Corus cluster.
The only people that seem to really care are other broadcasters and PSR board members... and that is a demo no radio station wants to cater to. They bitch about everything and don't make any money
As was said on this board months ago a station like CFUN needs to go newstalk and split and/or take away listeners from NW. NW listeners will not move to Larry and Willy, All Sports Talk or All News because it is not a complimentary format.
Slack Alice's posts aren't consistent with that OM, they have been quite critical of them in the past. That is a pretty tasty showing for AM 730, now they truly have nowhere to go but up. Oh well, care to try for format #5? With little or no overhead though on AM 730, maybe the ratings aren't relevant, they have hardly anybody to pay.
Hey 25-54 Cume, oops where'd NW GO!!?? Suddenly they're 8th. Once you take out Mr. and Mrs. Elmer and Martha oldtimer. Are they growing new listeners in the younger demos, that is highly debatable.
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