Vancouver S-02 2006 April 17-June 11
Source: BBM

S-02
CKNW AM 10.4 (CKNW 980AM)   -4.3
CHQM FM 9.6 (QM/FM 103.5)   +.2
CBU  8.3 (CBC AM)   -.1
CKLG FM  7.6 (Jack FM 96.9)   -.7
CFBT FM 7.3 (94.5 The BEAT)   +2.4
CFMI FM 7.4 (Rock 101)   +1.1
CKZZ  FM 6.3 (Z95-3 Vancouver)   +2
CJJR FM  6.1 (93.7 JR FM)   +.2
CBU-FM  5.9 (CBC)   UNCHANGED
CFOX FM  4.7 (99.3 The Fox)   -.1
CKWX AM 4.0 (News 1130)   +.3
CKBD AM 3.9 (Unforgettable 600AM)   UNCHANGED
CKCL FM  3.0 (Clear FM 104.9)   +.6
CISL AM 1.8 (CISL 650AM)   +.2
CKST AM 1.6 (The TEAM Sports Radio 1040AM)   +.2
CFUN AM  1.5 (CFUN 1410AM)  -.1
CHMJ AM  0.7 (AM730, formerly known as MoJo 730)   -.2


S-01 Jan 9-March 5
CKNW AM 14.7 (CKNW 980AM)
CHQM FM 9.4 (QM/FM 103.5)
CBU  8.4 (CBC AM)
CKLG FM  8.3 (Jack FM 96.9)
CFMI FM 6.3 (Rock 101)
CBU-FM  6.1 (CBC)
CJJR FM  5.9 (93.7 JR FM)
CBUF FM  5.9 (CBC)
CFBT FM 5.2 (94.5 The BEAT)
CFOX FM  4.8 (99.3 The Fox)
CKZZ  FM 4.5 (Z95-3 Vancouver)
CKBD AM 3.9 (Unforgettable 600AM)
CKWX AM 3.7 (News 1130)
CKCL FM  2.4 (Clear FM 104.9)
CFUN AM  1.6 (CFUN 1410AM)
CISL AM 1.6 (CISL 650AM)
CKST AM 1.4 (The TEAM Sports Radio 1040AM)
CHMJ AM  0.9 (AM730, formerly known as MoJo 730)

Hmmm, quite a hit for 'NW and that all traffic radio seems to be really catching on as well.
Nice to see.

I don't think you'll ever see big numbers for 730 not because nobody is listening, but because people tune in and out for just a couple minutes at a time.  Numbers will never really be looked at seriously for 730.  By the way...  The numbers you see for 730 reflect MOJO not the traffic format.  

NW can be slammed as much as anybody likes, but it's still number one for now.  Great book for the FM music stations though.  Nice work by Z and 101, and QM.

hats off to Z95-3 and the BEAT!

Z is really bouncing back... so that is good to see.  The Beat, Jack and Rock 101 are all so close right now.

Could CBC 1 be the number 1 station in this town some day?

Yes, yes I realize that with the fab traffic radio station and although still number one for 'NW this is a significant drop.  The decay has only just begun, perhaps, something the suits can discuss amongst themselves over their next free lunch.

By the way, nice to see that jump as well for The Beat, pretty good for a little indie.

Quoted Text

Could CBC 1 be the number 1 station in this town some day?

That would create some insane drama at the private stations.  OMG, if that ever happens, duck and cover...

CBC does well in other markets.

It wouldnt shock many of us in the commercial side for a number of reasons:

cbc has more money to produce quality
commercial radio is in a phase called 'corporate greed' downsizing talent and making 1 employee
a star in five markets (ie Susan Sierra) all to maximize profits for shareholders

This book reflects truly the loss of Frosty and the inability of Philip Till to be anything other than
boring. He might have been a great foreign correspondent but his NBC buddys would squirm listening
to his swearing and banality.

Bring back true talent

My last rant about 'NW and then I will let it go, for now.  The only prediction I have is that all of the suits will retain their respective jobs, no matter what.

I do agree that the CBC can be number one.  It is the station that I have turned to for information in the morning and by the looks of it not the only one.  There, I am done.  All the best.

[quote=vista77]I don't think you'll ever see big numbers for 730 not because nobody is listening, but because people tune in and out for just a couple minutes at a time.  

    CN please explain to me, (minus the usual Corus spin if that's remotely
possible), how that would motivate anyone to want to advertise?

   Also, isn't it interesting how when CBC isn't in a labour dispute, they take a bite out of those NW numbers.
Spring book's never the big one, but if a similar trend happens this fall, the decline of the Roman Empire has
begun, soon the barbarians will be at the gate.  At some point you have to have a better idea than just "more
Philip and Bill".    Not to say it will happen though.  The Team has nearly
caught CISL if anybody cares, and should pass them during hockey season, you would think.

Hey Lee... that observation about Team 1040 almost catching CISL is beneath you!
Both stations gained an identical pittance in this book...one-fifth of 1 per cent.
Truth is, this rating was too soon to note any real pickup from MOJO dropping out.

But please don't do any high fiving over ALMOST catching CISL!  That's pathetic.

               I surely wasn't high fiving anybody, just noting.  I appreciate your pathos.  (wink)

ALL WEEK (Adults 25-54)                    ALL WEEK (Adults 25-54)
Central Cume                         Market Share
JACK FM     270,279                    JACK FM     12.0
ROCK 101     214,591                    QM-FM     11.2
Z-95     213,400                    ROCK 101     10.8
QM-FM     208,331                    Z-95      8.0
The Beat     167,811                    The Beat      6.4
News 1130     159,822                    CKNW      5.4
CKNW     145,062                    JR-FM      5.2
The Fox     129,477                    The Fox      4.9
JR-FM     109,977                    News 1130      3.5
CLEAR FM     88,386                    CLEAR FM      2.8
Team 1040 67,209                    Team 1040 2.2
MOJO     37,421                    CFUN      1.5
CFUN     36,658                    CISL      1.4
CISL     35,497                    CKBD 600      1.3
CKBD 600     25,664                    MOJO      .9

MOJO with 37, 000 plus - could you check the 'rithmatick' on that please

Check the demo, Ad 25-54 Ctl Cume, it's right. Source S2-2006 BBM. You do know this book was before they made their brilliant format change. Look out for Mojo in S3-2006.

Quoted from boredop

Hey Lee... that observation about Team 1040 almost catching CISL is beneath you!
Both stations gained an identical pittance in this book...one-fifth of 1 per cent.
Truth is, this rating was too soon to note any real pickup from MOJO dropping out.

But please don't do any high fiving over ALMOST catching CISL!  That's pathetic.

As someone who advertised in the past, I'll take the Teams pittance because that demographic has dough and spends it.

    Note how the numbers change once you leave the RIDICULOUS 12+ measurement.  Once you get into a more desirable demographic, NW is no longer the elite station.

Quoted from Flamethrower

Could CBC 1 be the number 1 station in this town some day?

That would be very interesting to see.  Does anyone know how CBC plays out in other markets?  Are they number one in any other major centres?

CBC is number one in Ottawa, and in several smaller markets.  Not sure of other major markets, but Vancouver, and particularly the morning shows during the week and at the weekend are seen as very successful by CBC standards.  I think as long as Cluff is the morning show host, Radio One will continue to grow audience in the am.