EDMONTON S4 RATINGS 2007   12+

                                     S4                  S3                S2
CHED                           11.7               11.9             12.3
CFBR                           10.9                11.6              7.7
CFMG                           9.2                  6.0              7.7
CKMG                           8.7                  8.2              8.7
CISN                             8.2                  6.3              5.6
CHBN FM                      7.8                   6.0              6.5
CFCW                           6.5                   5.7               3.1
CIRK                             5.9                    7.5             4.1
CBX                              5.1                    4.7             9.8
CHDI                            4.8                    6.3             8.0
CHQT                           3.8                   3.3              2.1
CHMCFM                      2.8                    3.0             3.7
CKUA                           2.7                   _____          ____
CKRA                           2.4                     2.7             2.0
CBXFM                        2.1                      2.8             5.5
CFRN                          1.6                      1.8             1.2  
CFCW FM                    0.1                      0.1             0.0

Terry Evans returns to the morning show at K-Rock and the station's ratings drop. Interesting. But one shouldn't put too much faith into one book. Also, the country stations - CFCW and CISN - seem to have recovered nicely from their historic lows in the spring, and the CBC has dropped back. Obviously, that was a fluke.

Keep in mind S3 is the "summer book" and isn't really looked upon as being all that important.  If you look at S2 to S4 it's an almost 2 point increase for K-Rock.

Interesting slide for Sonic...down over 3 full points from S2 to S4?  Yikes.

And Big Earl gets beaten out by CKUA (the community station)?  W...T...F?  When are they gonna figure out that Earl's not gonna work?

Anybody get the feeling S2 was a bit of an anomoly?  We've seen ratings in Edmonton jump up, down, around.  You'd think there is some rhyme or reason to it.  That or maybe radio listeners really do jump around THAT much.

From the Last Link On The Left

CHED maintains its dominance at the top of the market despite losing Gord Whitehead, while CIRK's K-Rock fails to re-ignite despite the return of Terry Evans.

Country music popularity surges back – both CISN and CFCW rebound – but Big Earl seems to be permanently stuck in the back quarter of the format's farm.

Over in teenland, The Bounce posts its best numbers ever while Sonic tanks with its worst showing ever. Could this be the usual "weird element" that seems to plague every BBM survey sample?

Selected snips:

CHED

Just after the ratings period closed came word that the CRTC was approached to entertain a "call for application" for a new station in Edmonton. The city is already Canada's best-served radio market and inside media circles there's speculation that someone might try mounting an all-news station in direct competition to CHED and CBC Radio One.

CHED station manager and Corus VP Doug Rutherford then made a call of his own, rounding up his troops and telling them the broadcaster would "defend their turf" and turn sister-station Cool 880 into a news operation.

CIRK - K-Rock

In cruel fashion, Newcap GM Randy Lemay's redemption with CFCW is followed by the first of one of his two worst nightmares on the ratings board. Despite a heavy TV ad splash and a faux viral marketing campaign, the return of morning man Terry Evans did not signal a return of better numbers for the beleagured outlet.

While the first post-Evans return book wasn't what was hoped for, only time will tell. "Maybe next year at this time, I'll be back driving around Alberta," Terry told the Journal, referring to his job working for the Walter Zipcut trucking company. And time might wound all heels.

CHQT - Cool 880

Would it kill Corus to invest a little promotion money into this station?

A lot of effort was poured into Cool 880 just as the survey period started. Bob Layton and Ed Mason are doing their best to pump out morning news behind Chuck Chandler in a mild recreation of the Drake-Chenault boss radio / CKLW Big Eight formats of the late-sixties and early-seventies.

The ever-solid Gord Robson drives folks home in the afternoons, and the station added b-sides and long-forgotten tunes to the playlist: it's not your father's oldies station anymore.

http://www.lastlinkontheleft.com/r020a20074fall.html

I'd hate to see Corus turn CHQT into an all-news station. As much as everyone here complains about how Rogers' all news radio stations are just rip-n-read operations, it would be nice to have SOME competition against CHED and CBC.

Quoted from freqfreak2

From the Last Link On The Left

While the first post-Evans return book wasn't what was hoped for, only time will tell. "Maybe next year at this time, I'll be back driving around Alberta," Terry told the Journal, referring to his job working for the Walter Zipcut trucking company. And time might wound all heels.

http://www.lastlinkontheleft.com/r020a20074fall.html

Sound familiar?

Quoted from Glen Quagmire

Sound familiar?

Sounds more like a reference to an inside joke on a certain radio board.

I think there are a few references on "last link" that are inside jokes on a certain radio board.  And in certain cliques.  I don't take anything at face value.  People have agendas.