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Victoria S4 07 Ratings
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ronrob
December 3, 2007, 5:41pm Report to Moderator
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Location: Victoria, British Columbia
Victoria S4 07 Ratings   12+
                          
                              S4                  S1                S4 (06)
CKKQ (The Q)        10.9                 9.6              12.2
CIOC (The Ocean)  10.1                12.4             10.2
CFAX (News/Talk)  10.0                14.9              14.0
CBC (Victoria)          9.9                  8.4               8.6
CJZN  (The Zone)     5.7                  4.6               5.4
CHBE  (KOOL FM)     5.0                  3.3               4.7
CHTT  (Jack)           4.4                  8.4               9.5  
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boredop
December 3, 2007, 5:52pm Report to Moderator
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Wow, CFAX beaten for the first time in nearly 40 years, if memory serves.

And not by ONE station, but TWO .....

Mel Cooper knew when it was time, didn't he .....

Congrats to The Q & The Zone.  Jimmy P. will be pleased.
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Flamethrower
December 3, 2007, 6:15pm Report to Moderator

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CBC does not get rated in Victoria?

*probably* sits between CFAX and the Zone?  anyone know?

Curtis Strange comes ot Victoria, ratings at KOOL go up... neat.
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Mighty Thor
December 3, 2007, 6:33pm Report to Moderator
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Quoted from Flamethrower
CBC does not get rated in Victoria?

*probably* sits between CFAX and the Zone?  anyone know?

Curtis Strange comes ot Victoria, ratings at KOOL go up... neat.


CBC finished at 9.9, just slightly behind CFAX at 10.0
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ronrob
December 3, 2007, 6:44pm Report to Moderator
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Oops .. sorry for omitting CBC.  Stupid oversight, now corrected.  
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Flamethrower
December 3, 2007, 7:24pm Report to Moderator

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hey Ronrob, the Zone and Kool lost a point in your correction... stop correcting
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Dummy Load
December 3, 2007, 8:44pm Report to Moderator
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Not a fun day at JACK Victoria.  Is the format dead? That's a serious drop.
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newsbeat
December 3, 2007, 9:11pm Report to Moderator

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An interesting book! A major hit to CFAUX @ #3??! WOW.

Except some major changes for CHTT down the road... If nothing happens, can only blame the lazy bean counters. One reason why JACK's ratings have gone down could be the loss of two major station personalities: Joelle (who moved across the street to KOOL) and Hugh (moved to the prairies).
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AM 320
December 3, 2007, 9:36pm Report to Moderator
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Did JACK victoria go thru the whole ratings period without replacing their old midday girl Joelle St. Clair?
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OpenMike
December 3, 2007, 9:58pm Report to Moderator
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I'm thinkin' it could be a faulty sample.   Think about it, how can a station go down that far in one single book?  Wait for the next one then we'll see.
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SlackAlice
December 3, 2007, 10:07pm Report to Moderator
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Following openmike's logic, maybe Jack's last 8 share was the faulty sample and this is the reality.
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OpenMike
December 3, 2007, 10:20pm Report to Moderator
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All I'm saying is that it is quite the drop for one book, if the next book looks like this one , yes push the panic button  
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Deuce Dropper
December 3, 2007, 11:51pm Report to Moderator
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What's the question?  The answer is BTS.  

Check Rogers' numbers.  10.1 = Thomas
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T. Ferguson
December 4, 2007, 12:45am Report to Moderator
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Some other guy is on this afternoon at JACK ????
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Oh yeah
December 4, 2007, 1:26am Report to Moderator
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The Jack Victoria numbers are probably in part that low due to a book technicality.  That said, even if you factor in this book being too low, they can't be happy with at least 3 books now trending down.

Losing Hugh and Joelle is probably not the cause of the drop.  While I'm sure they're good announcers, I've never considered the format to be announcer-driven and if it was announcer driven, that station had their morning show still there and hired a very good drive guy (have never heard him on that station but do remember him when he was in Calgary)

I wonder if somehow the Jack format is losing some of its lustre and perhaps the presence of Kool is slicing up some of the <35 females which provides a double whammy against the Jack station.  Either way Rogers won't take this well and they'll come back firing
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