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S1 2007 Edmonton
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jonedmonton
April 12, 2007, 1:06am Report to Moderator
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Quoted from ButtonPusher
I wonder if hicks really believes that?


The 18-34 demographics are pretty good for both stations.  Here are the top 3 SHAREs in that age group:
The Bear 19.0
Sonic 16.8
The Bounce 13.7

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ButtonPusher
April 12, 2007, 1:48am Report to Moderator
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Quoted from jonedmonton


The 18-34 demographics are pretty good for both stations.  Here are the top 3 SHAREs in that age group:
The Bear 19.0
Sonic 16.8
The Bounce 13.7



Who the target demo is and who's listening and reporting back to BBM are two very different things.
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traveller
April 12, 2007, 6:31am Report to Moderator
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OK, that comment is something I don't get... to my understanding the results in every demo is based on a specific number of returned ballots... BBM always puts the number of responses with each demo... and they can't acknowlege the validity of the results without a minimum number of properly filled out ballots... so why would a response of "x" number 18-34 ballots be less accurate than the same number of 35-54 ballots?

Is it the credibility of the respondants that we are skeptical about here or am I missing something else? Any feedback would be welcome...
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