I am associated with a Calgary based company called Mega Music Canada. The concept excites me on a number of levels.
A fabulous promotion for radio and not just Canadian radio. International potential starting with the USA, Great Britain and Australia.
It could work for any number of businesses, not just those in radio. Affordable and easy to use.
Fact is, I’ve dedicated more than 40 years to a career in radio and Mega Music Canada is one of the best promotions I’ve ever seen.
As the Program Director of a radio station, one of your prime responsibilities is to create connections with the audience, interactive building blocks that lead to ratings growth. Relevant promotions are essential, on air and on line! They get people talking. Capture the attention of your listeners and they will tell their friends. When friends endorse your station to their friends you can see the results. Promotions are also important to the station`s advertisers. Clients crave association with a winner.
The big questions
I have a rule. When discussing a promotion always ask two questions. Does the promotion make us money? Does the promotion gain us listeners? If the answer to both is yes, then a third question comes to the table. When do we start?
Music to their ears
This is not about those huge contests with mega dollars as prizes, or cars, or fantasy trips. This is about the day to day promotions, the ones where the listener actually believes they have a chance to win. The easier you make it the better. My favourite has always been music and/or concert tickets. Free music and free music experiences are priceless rewards in any format, including spoken word, precisely why Mega Music Canada excites me.
What is it
Mega Music Canada creates digital music download stores for radio station websites. The concept can also be used in website applications such as restaurants, coffee outlets, cell phone stores, concert promotions and music festivals, anything where direct connection with the public is a benefit. Use your imagination. Now, watch this video to see how it works.
Mega Music Canada provides the customized landing page for your website. You buy the pin codes required to download the free music. Download cards are what most Mega Music clients order, but Mega Music can also supply digital codes for inclusion in emails or printed materials.
Credit card size Credit card plastic stock Full colour branding for the radio station on the front Download instructions on the back
Once the cards are shipped and delivered, you give them away to listeners. They must visit your website in order to redeem the pin codes for free music. They add their songs to their personal playback device in a process that is simple and flexible in how it interacts with their software. You benefit from the increased traffic to your website and you gain a loyal listener who will tell their friends about the gift of free music.
Important Facts and Options Mega Music Canada has agreements with all four of the major labels and most of the indies.
If you order a download store featuring only Canadian music, the purchase of pin codes is a CRTC approved Canadian Content Development discretionary expense.
Mega Music has an inventory of over 1700 Canadian artists and over 55,000 Canadian song titles in all genres. The download store can be customized to your format. A country station can feature only country music.
If you order a download store offering the full international catalogue, the download cards can be sponsored by an advertiser with space on the back of each card for an advertiser logo.
Mega Music has access to more than three million international song titles in all genres. Again, the download store landing page and the music available can be customized to the format of the station. Upon redemption, all rights holders get paid.
A few promotional ideas
Develop a new sponsor with distribution outlets every three months. Give the cards away as a part of a vendor program such as buy a large coffee from Blenz and receive two free music downloads from Today`s Best Music, XYZ FM. When launching new personalities such as a morning team, link your brand and your music to the names and faces of the talent by having them personally give away free music daily at strategically chosen community events, offices and public places. All cards customized to your specifications.
Purchase a package of download cards in the Mega Music exclusive 2-5-10 format. Listeners won`t know if they`ve won 2, 5 or 10 song downloads until they redeem the card. Give them away as part of a social media campaign to encourage listeners to like you on Facebook.
Use free music downloads as an incentive to sign up to a loyal listener club or as rewards for existing club members. A signature Canadian band such as Country`s Johnny Reid or Rock`s Nickleback is playing in your city and your station has the concert presents. Mega Music will work with you to develop a landing page featuring the artist’s full catalogue. Give away free downloads in the weeks leading up to the concert and as fans are leaving the concert venue after the show is over. Mega Music will work with you to design a Christmas music store. Give away free Christmas downloads December 1 – 24.
Endorsement - part II
It just makes sense to get as many cards as possible into the hands of your listeners through creative promotions. I wish I had Mega Music Canada when I was a Program Director. It`s the perfect companion to any format, a wonderful sales tool for sponsorships and it drives traffic to the station website. Increased traffic translates to greater value for on line advertisers.
And, when I say any format, I mean any format. Even News, Sports and NewsTalk listeners have their favourite music. They own ipods and other playback devices too.
An astonishing statistic
The demand for digital music is at its highest ever! Canadians purchase and download over 2 million songs every week. You can only imagine the incredible volume of music download worldwide. Music is a passion. All the more reason to give the gift of free music.