No matter what part of the media business you work in, you have to use persuasion to get your ideas to be implemented.  Whether you are trying to negotiate a raise, convince the GM for a larger advertising budget or trying to get your colleagues to buy-in to your idea, the Art of Persuasion is an essential job skill. Here's how to become better at it...

http://www.prosalesguy.ca/blog.....le-to-your-side.aspx