|ESPN Radio Moving To 98.7 FM In New York
courtesy All Access Music Group
April 26, 2012 at 6:38 AM (PT)ESPN RADIO will move its programming in NEW YORK to FM with the announcement that it will begin simulcasting its Sports WEPN-A (1050 ESPN) on what is presently EMMIS Urban AC WRKS (98.7 KISS FM) on SUNDAY at 12:01a (ET).
"This move to the FM dial is in keeping with the industry trend of sports radio shifting and offers an even broader reach for our content," said VP/GM DAVE ROBERTS. "By combining the FM reach with our wide variety of digital offerings from ESPN AUDIO, we are uniquely positioned to provide coverage of all of New York's sports."
WEPN-A will simulcast until SEPTEMBER and will then become Spanish Sports using ESPN DEPORTES. "As part of ESPN's continual commitment to serve the U.S. Hispanic sports fan, we are thrilled to provide NEW YORK fans with a sports station that offers culturally relevant programming in Spanish," said ESPN DEPORTES VP of Programming and Business Initiatives FREDDY ROLON. "The launch of ESPN DEPORTES RADIO will also provide advertisers and marketers a unique opportunity to reach local Hispanics sports fans in this market."
"Opportunities like this don't come along too often and it's tremendous that we were able to conclude a deal that will enhance our mission of serving sports fans in not just English but Spanish as well," said ESPN SVO/Production, Business Divisions TRAUG KELLER. "Come fall, Spanish-speaking New Yorkers will have their first 24/7 sports talk radio station."
The ESPN NEW YORK lineup is also changing, with MIKE LUPICA moving to noon-1p and a new show with STEPHEN A. SMITH moving from evenings to join RYAN RUOCCO for 1-3p (ET). DAVE ROTHENBERG takes over the 6-9p (ET) slot.http://www.allaccess.com/net-n.....-york?ref=mail_recap