Courtesy BroadcasterMagazine.com, here is David Bray's analysis of the demographic groups in the Calgary numbers. He is president of Toronto's Bray & Partners Communications.
Calgary: QR77 leads the way for A12+ with a 10.4% share (up from 8.9%). Country 105 is popular with the ladies, taking #1 spot for F25-54, delivering a 12.8% share (up from 12.5%) followed closely by 98.5 Virgin at 12.7% (up from 10.6%). For M25-54, CJA92 leads the way with a 10.2% share (up from a 9.5%) followed by Q107 with 10.0% (up from 8.5%). CJAY92 takes top spot for M18-34, posting a 12.4% share (up from 11.9%). |