We have to be absolutely shocked that they (or anyone) would approach this launch, re-lanch, flip et al as a live science experiment. That's what campus stations do, not major market stations. Read the ad on Milkman..???? What are they talking about?
It's very bizarre.
I place their music universe at about 200 songs including the same old burned out cancon.
While money guys and pseudo-programmers (some even found on this thread) make local radio as inane as a nickel Jukebox, I think it important to go back and remember that radio is really the best delivery system for true "Theatre Of The Mind" or great storytelling. When I judge a radio station as to it's "greatness", the music, imaging and promotions get my last look. Of course a "great" radio station has all those elements in place but must be built on a foundation of experienced and capable personalities who recognize the importance of all things ‘local’, and really get into finding new and compelling ways to relay those local stories. Remember to always use proper sentence structure and please don't bore me.
Sweet Mother of Pearl. This reminds me of the time I asked my Dad how he put together his Hot tub and he began by telling me how galvanized nails were made. Carry on...
How about a little experiment. Let's find out how serious Canada's young broadcasters are about investing in their own careers. Let's see who is really committed to becoming a true communicator and not just another forgettable mid-tier jock.
If you have been on the air for less than 2 years, sign up for Puget Sound Radio and then PM me with questions about how to move your act to the next level. Bounce me a brief description of where you are struggling and I will get back to you, as soon as I can, with suggestions on how to improve.
I have read many times on this thread about lack of direction and resources for young broadcasters. These issues can no longer be an excuse.
The way this station http://www.hot107.ca/ grasps SM just BLOWS me away. I think they may have even been mentioned as such this weekend at Social Media Conference #11 in Victoria. In fact, if I'm not mistaken they recently drew 5,ooo people to free show directly through the amazing social media they employ. THAT is the way to connect with an audience. Bravo!!!
BTW Hot 107, LOVE LOVE LOVE, The Summer "Umbrella"
ok RV, you've moved too far off topic now and are trying to milk a dead cow. You've made your point a dozen times in this thread. Let it die and pick a new one to flog the horse on.
Okay. Let's get something straight: a dead cow can still have good milk in it. And if it dies in a refrigerator, the milk could keep for at least a good week or two! Before you go using dairy analogies, please do your research and stop insulting all of our intelligence. This is ridiculous. I find your statement especially offensive because of the impending milk shortage due to the flooding. ;)
I know that this thread has been declared dead, but I wanted to add something in defense of all the lackluster young jocks out there: There are some really bad older timer PD's handing down some terrible advice. I was employed at a station where the old veteran PD (whom I loved dearly for his ingenious programming methods) took the station to number one in the market, and then was promptly scooped up by another company. Enter new veteran PD. My first one-on-one with the new guy went something like this "hey, I hear what you're doing on the air and I get it ... you're trying to be an entertainer. But the music is more important, so from now on why don't you just backsell, and then go to comercial?" How's that shiz for direction that belongs in the toilet? And keep in mind I was winning my time slot. The station was known for it's nice, tight, entertaining, LOCAL, fun radio. But that all changed fast. And so did the ratings. With these types of orders coming down from the top, young broadcast hopefuls don't stand a chance!
ok RV, you've moved too far off topic now and are trying to milk a dead cow. You've made your point a dozen times in this thread. Let it die and pick a new one to flog the horse on.
Remember the days when to get into the radio biz, we all started out in Courtney, Duncan, Dawson Creek, Weyburn, Lloydminster, Peace River, etc. A year or 2 there and you were off doing graveyards at CHED, and you thought you'd just won the lottery. Today, instead you start out in Vancouver, Edmonton, etc making $10.00 an hour. BUT you think you're great! 'Cause nobody tells you any different. The reality is you haven't a clue. You have no appreciation or realistic concept of what radio is all about. Combine that with the lack important skills like Writing copy, READING news or spots and no real command of the English language, and you end up with what we hear on the air every day. Unfortunately the other reality is we who know better are dinosaurs. Nobody really cares what we say or do. BTW....when was the last time you heard a national spot (unless spoken in character) where the voice said jist, fir, git, gonna, etc.
I agree with this. I've only been in radio for about 3 years or so, 2 of those on air. When I went to broadcasting school, they told us you gotta pay your dues, go to the smaller markets, make your mistakes, and then you'll be ready for the big leagues. That's what I'm doing...guess it'll take me longer to get to Edmonton or Calgary, but at least I'll be a better broadcaster for it (I hope)
I'm not sure you REALLY need to "pay your dues" as you describe. I, myself have experienced work in mid and major markets. If you're good enough for a major market, you're good enough for a major market. Would you ask Sidney Crosby to spend a couple years in the minors to "pay his dues"?
No...you might not ask Sidney Crosby to "pay his dues", but for every ONE Sidney Crosby, there are A HUNDRED Wade Belak's.
Personally, I'm of the whole "pay your dues" philosophy, but people shouldn't look at it as a negative. Look on it as a learning opportunity. In a small market, you're going to learn it all. Music, production, promotions, on-air...and who knows what else. And that experience and knowledge is going to put you head-and-shoulders above the applicant who's fresh out of the local broadcasting academy and thinks he/she is God's gift to radio.
I'm not sure you REALLY need to "pay your dues" as you describe. I, myself have experienced work in mid and major markets. If you're good enough for a major market, you're good enough for a major market. Would you ask Sidney Crosby to spend a couple years in the minors to "pay his dues"?
Actually - Sidney Crosby did spend many years in the minors paying his dues and getting better and better. How many NHL players do you know of that came out of hockey school and landed a contract in the NHL? 8)
What if your only interest is being on-air? I don't see a big deal in doing small market work if your good enough for a major market.
Whatever happened to the thirst for knowledge? Just because your only interest is on air doesn't mean you can't learn other facets of the industry. What exactly makes someone 'good enough for a major market?' Raw talent is great, but to really become successful in radio, one should never claim to "have arrived" but instead always strive to reach a higher level of excellence. Trust me, it won't kill you :)
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