Men's Hockey Team Selection Kicks Off Olympic Coverage
BroadcasterMagazine.com December 30th, 2009
Canada's Olympic Broadcast Media Consortium will put itself to an early on-air test with today's selection of the Men's Olympic Hockey Team. Thirteen television networks, two websites -- CTVOlympics.ca, RDSolympiques.ca - and radio outlets The FAN Radio Network and Corus Québec will air a one-hour special today at noon, live from Saskatoon.
The long-awaited team selection airs English exclusively on CTV, TSN, Rogers Sportsnet, OLN, OMNI, APTN, ATN, /A\, CTV News Channel, CP24 and NHL Network. In French, the one-hour show will air exclusively on RDS and RIS Info Sports. CTVOlympics.ca and RDSolympiques.ca will provide live streaming coverage, while THE FAN 590 Toronto, THE FAN 960 Calgary and Corus Québec's CKAC Sports will air the announcement live on radio.
"The announcement of the men's hockey roster for Vancouver 2010 will be a galvanizing moment for all Canadians to share and experience together," Keith Pelley, President, Canada's Olympic Broadcast Media Consortium, said. "Across a multitude of platforms, in both English and French, the Consortium is committed to providing Canadians with exclusive coverage and analysis of this significant announcement. The table is set for the entire country to experience Team Canada's selection and its quest for gold."
Anchored in English by Brian Williams, host of OLYMPIC PRIME TIME ON CTV, the one-hour broadcast special takes place in Saskatoon, where Hockey Canada will hold a press conference to unveil Team Canada's roster for Vancouver 2010. Joining Williams in Saskatoon are Rogers Sportsnet's Daren Millard, TSN's Gord Miller and Pierre McGuire, and the hockey panel of Rogers Sportsnet's Nick Kypreos and TSN's James Duthie and Bob McKenzie, who will provide analysis and reaction. In Toronto, TSN's Dave Hodge will conduct interviews with key players named to the team. The show will also include exclusive live interviews with Team Canada Executive Director Steve Yzerman, Team Canada Head Coach Mike Babcock, Team Canada Associate Directors Doug Armstrong, Ken Holland and Kevin Lowe, and Hockey Canada President/CEO Bob Nicholson.
The French one-hour special will be hosted by Claude Mailhot, host of OLYMPIC MORNING ON RDS and V, and also includes live coverage of the Hockey Canada press conference. Joining Mailhot is the hockey panel of Alain Crête, Jacques Demers, Joël Bouchard and Norman Flynn. Reporter Stéphane Leroux will be on hand for reaction and analysis, as will Pierre Houde and Benoit Brunet, who will be live from Tampa where they will be calling the Montreal Canadiens game for RDS later that evening. The show will also include exclusive live interviews with the Team Canada management team.
CTVOlympics.ca and RDSolympiques.ca are the exclusive homes for live streaming coverage of the announcement. CTVOlympics.ca also offers interactive polls and a live blog with hockey experts Eric Duhatschek and Stephen Brunt of The Globe and Mail and TSN's Darren Dreger, while RDSolympiques.ca will hold live blogs with RDS hockey analyst Marc Denis and Norman Flynn, game analyst for Men's Hockey at Vancouver 2010. The two sites offer the most in-depth coverage of the Olympic Games hockey tournament, including rosters, profiles, photo galleries and analysis of all of Team Canada's competition at the 2010 Winter Games.
"This is the most anticipated hockey announcement in years and combined with the weekday lunch-hour timing of the event, we anticipate record-breaking audiences on CTVOlympics.ca and RDSolympiques.ca," said Alon Marcovici, Vice President of Digital Media and Research, Canada's Olympic Broadcast Media Consortium. "With the hype and excitement leading up to the team announcement and the opportunity for Canadians to shape and share content on the websites, we expect that like our delivery of the Olympic Games themselves, this will be a watershed moment in sports media."
As well, The Globe and Mail will feature a 16-page supplement on the following day with extensive analysis, reports, and features from the newspaper's award-winning team of Brunt, Duhatschek, Roy MacGregor and Allan Maki.
Canada's Olympic Broadcast Media Consortium is a unique relationship between leading media conglomerates CTV Inc. and Rogers Media Inc., which together will provide unprecedented coverage and consumer choice in English, French and multi-languages on multiple platforms for the Vancouver 2010 Olympic and Paralympic Winter Games and the London 2012 Games of the Olympiad. Official brands include CTV, TSN, RDS, RIS Info Sports, Rogers Sportsnet, OMNI, OLN, V, APTN, ATN, CTVOlympics.ca, RDSolympiques.ca, The Globe and Mail, Corus Québec and select Rogers radio stations across the country.