VANCOUVER S1 RATINGS WINTER 2009  12+
                                                                                                                                                                       Station     S1 09         S4 08           Change
                                                                                                                                                        
CBU            11.0             9.9             +1.1
CKNW         10.1            12.4            -2.3                                              
QMFM          8.8             7.6             +1.2                                                                
CFBT           7.5             7.0              +0.5
CKLG Jack     6.1             6.3             -0.2
CBU FM         5.6            5.3             +0.3
CKWX           5.6             5.4             +0.2
CJJR             5.3             5.4             -0.1  
CFMI            5.3             6.2             +0.1
CKZZ            4.8             4.8              n/c  
Team 1040     4.0             3.4             +0.6
CKCL             3.9             3.6             +0.3          
CFOX             3.8             3.9             -0.1               -                                    
KWPZ            1.4             1.9             -0.5                                                                
CFUN             1.8             1.5             +0.3                                                            
CISL              3.3             1.1             +2.2                                                                
CHMJ             0.7             0.6             +0.1                                                                
CKPK Peak      1.0             ---               new
CBUF             0.2             0.2               n/c

What a nice book for CKWX.  And the format change at CISL when AM600 left, seems to have paid off.
The NW collapse may be underway, it's been a long time coming.   Congrats to the CBC, their numbers this time proves that good radio will eventually rise to the top.

Can't wait to see if anybody posts the coveted 25-54 shares.

ADULT 25-54

CHQM 9.8
CKLG 9.1
CFMI 7.0
CFBT 6.9
CKZZ 6.6
CKWX 5.9
CJJR 5.6
CKST 5.0
CFOX 4.9
CKNW 4.1
CKCL 3.9
CFUN 1.4
CISL 1.4
CKPK 1.2
CHMJ 1.2

FEMALE 25-54

CHQM 11.4
CKLG 9.5
CKZZ 9.1
CFBT 8.6
CJJR 7.9
CKWX 6.3
CKCL 4.6
CFMI 3.6
CKNW 2.8
CFOX 2.1
CKPK 1.6
CFUN 1.5
CISL 1.5
CKST 1.3
CHMJ 0.4

So how can CBU be number one overall and not show up at all in the 25-54 numbers?

DJ Dave

I'm guessing the 25-54 numbers are commercial stations only. Hence, the CBC wouldn't be included.

CBC Radio One tops Vancouver ratings

by FIONA MORROW
Globe and Mail Update
April 2, 2009 at 3:56 PM EDT

CBC Radio One has taken the top audience share in the Vancouver radio market, toppling traditional local broadcasting leader CKNW. The CBC is yet to confirm whether this is the first time CBC Radio One has achieved the top spot.

According to figures released by radio ratings survey group, BBM, CBC Radio One took an 11 per cent share in the first quarter of 2009, with the morning show — The Early Edition with Rick Cluff —generating a massive 16.9 per cent share in its time period.

The increase in audience at the CBC has been at the expense of CKNW, with a current market share of 10.1 per cent. In 2005, CKNW led with a market share of 14.8 per cent to CBC Radio One's paltry 5 per cent, behind eight other stations.

The CBC Radio One share has climbed steadily ever since. In May 2005, CKNW's long-serving, perennially popular morning show host Brian "Frosty" Forst retired to be replaced by Morning News with Philip Till.

Interesting how irrelevant the demographic breakdowns make the traditional 12+ numbers.  Case in point, WX has a 5.9 among 25-54 males, compared to NW's 4.1 and among females 25-54, WX pulls a 6.3 to NW's paltry 2.8.  BC's so-called "news leader" isn't doing much leading these days.  

Quoted from mikedup

CBC Radio One tops Vancouver ratings
The CBC Radio One share has climbed steadily ever since. In May 2005, CKNW's long-serving, perennially popular morning show host Brian "Frosty" Forst retired to be replaced by Morning News with Philip Till.

Does anyone have the daypart breakdowns?  Those numbers could be REALLY interesting...

No word of a lie….

Here’s the lead sentence, word for word, of a story big, bad Bobby Zimmerman read at 3 pm today on CBU, the new No.1 station in the market. (12+)

“There’s been a serious setback for a Canadian sentenced to death by beheading in Saudi Arabia.”

(One wonders if they’re now threatening to put a knife to his junk!)

REDDS

Absolutely BRUTAL first book for the Peak...can't imagine the mood was very good today at Pattison.  From the people I talked to at the station prior to the book they were predicting between a 2.5-3 share, and thought that was a very conservative estimate.  Coming in behind 1410, and just ahead of 730 is pretty sad.

And how about Virgin.  I am sure there weren't a bunch of high five's in the hallways either.  That frequency must be cursed.

In terms of The PEAK, the station has been on air just over a month when this ratings period started. The next book will give a better gauge on the station. Lots of Billboard, transit up this year ,plus saw some TV spots on Global..That will help them as they gain traction.They also had  real good visibility at the Junos with the Peak Performance stage It will take a book or 2 for them to carve out their home in the market.  

So does this mean the CBC can stand on its own and doesn't need the millions of dollars handed to them annually.  

Looks like they shouldn't have a problem selling advertising.

Quoted from ArtistformelyknowasOpenMike

And how about Virgin.  I am sure there weren't a bunch of high five's in the hallways either.  That frequency must be cursed.

I dunno... I'd say there were prob a couple high five's... at least!

25-54 numbers sell... no news there... especially when you're a Blended HOT AC fighting a Top CHR like the Beat.

Coming in ABOVE The Beat 25-54 Females at a 9.1 share is worthy of a High Five to me... and only 0.3 below The Beat 25-54 Adults?

Seems to me... for first Virgin Book... the 953 frequency isn't cursed... seems to be "Thrilling" back to life... ;)

I Say Congrats Ronnie... and the rest of their team.

Quoted from MCR_BYPASS

Absolutely BRUTAL first book for the Peak...can't imagine the mood was very good today at Pattison.  From the people I talked to at the station prior to the book they were predicting between a 2.5-3 share, and thought that was a very conservative estimate.  Coming in behind 1410, and just ahead of 730 is pretty sad.

You weren't talking to anyone from Pattison then.  Either you got your company's mixed up or you're full of $hit.

They were shocked to even have a 1 share after such a short time...and in Females they're less than a share behind the FOX...a station that's been around for how long?

Maybe you've confused the first book goal with their year long goal.